subject: Services Throughout The Product Chain Lifeline To Create Home Appliances - Home Appliances, Services [print this page] Consumer demands on product quality to improve day by day, and the technical content of the product itself increases are requested service can not be confined to the home appliance repair services, household appliances connotation and extension services Chiang Kai-shek quietly expanding in practice.
Many industry experts pointed out that the appliance service industry should be the concept of the industrial chain, this chain, including product design, production, sales and maintenance, until the waste products and recycling throughout the product's entire "life" always. In this whole chain, there is a part of it is particularly important now appears that after sales service, this part of the market because of their huge profit potential to attract more attention to the eyes, the completion of this part of the industrialization will eventually create a service industry as a core chain.
Services throughout the product lifeline
Throughout the product life cycle, the beginning stage, design stage, it had already encompassed the "service" connotation. By the enormous pressure of a buyer's market, manufacturers had to design and to start considering how to meet consumer demand, how to provide consumers with better service. Emphasis on services, some domestic appliance manufacturers such as Haier has made "consumer services start from product design" slogan.
Subsequent production phase, the same should always take into account the needs of consumers. Deputy Secretary-General of China Association for Wang Yukui appliance repair in an interview that before the finished products, manufacturers must consider the overall perspective of service reliability, supportability, maintainability and availability, applicability, etc., to provide the parameter index to enhance the protection of the product itself with the performance of services, and supporting information to provide maintenance, instrumentation, backup devices, etc., for future services such as product pre-sales and after-sales service and lay a solid foundation for a strong follow-up to provide protection.
When the product transmitted to the hands of businesses and services by businesses to complete. At present, China's home appliance chain businesses have their own feature-rich products and services as their big selling point, such as the National Beauty "Rainbow Service", Suning's "Sunshine Project" and so on. Business of this service further improved the product sale, sale of services for products with more value-added services.
Product after-sales service is the ultimate way to tangible real vector appears, as seen in this phase the service is that consumers can see the service content, so manufacturers are very concerned about their own brands to bring add value and become a competitive household appliances big selling point. From the current situation, generally self-built by the manufacturer or authorized service network of large service providers to complete the specific content.
Abandoned stage in the product, learn from foreign experience shows, the same need for more comprehensive services. October 2004, the National Development and Reform Commission on its website (www.ndrc.gov.cn) Publication of "waste electrical and electronic products recycling Regulations" (draft). In accordance with the provisions of this file: appliances dealers and service agencies are committed to recycling waste household appliances, recycling of waste appliances should be sold to qualified business processing; appliance dealer may not sell untreated Jiujia Dian; consumers will be allowed to drop and engaged in dismantling activities. At this stage, whether the need for products and services who will bear the specific type of service is what has not yet issued a formal and specific documents.
However, it is obvious that service to this has been through the entire product life cycle, from design, production, sales, maintenance, until the product waste recycling, this is a complete industrial chain.
Services to create industrial value
Services in the whole industrial chain, the ubiquitous bears the value services, there are also intangible directly reflected in the profit above. Such as product design, customer service, if the idea from the start to integrate them, it is designed to maximize the product will meet customer demand for personalized products, but also reduce the maintenance work after the sale, thereby create intangible value for the product.
, Of course, the real space which possesses a large market growth, but also the whole industry chain is among the after-sales maintenance service. Maintenance Association Deputy Secretary-General Wang Yukui China that the level of our services compared with other countries there are still significant gaps, but a huge gap means that a huge room for growth.
