subject: How To Win A Brand Underwear Enterprise Market First Pot Of Gold - Underwear, Women - Clothing [print this page] China has the most complete Textile Clothing Industrial base, a good competition environment, the world's largest textile Clothing Consumer market, textile and apparel industries to absorb labor force for building a harmonious society in China is also essential in the long run, textiles and clothing in China will not become a dying industry, but a continuously by means of market promotion and transform their , radiate vitality of the industry. Capital market as a good platform for the development of the textile industry will also provide more support.
However, this year the "winter", industries and enterprises are facing the pressure of environment, even for many businesses, they do face the pressure of words?? "Life and Death in transition." I think I am afraid the future of the Chinese market does not need so many brands today. Especially Underwear Industry, in the process of survival of the fittest can survive, what brand?
Underwear known as the body's "second skin", according to their use of function can be divided into "underwear, underwear adjustment (correction of underwear) and decorative underwear (underwear corrections)"; also been likened to the woman " Another Love ", manifesting today's lifestyle. With the continuous improvement of living standards, consumer choice of underwear are quietly undergoing a transformation from a single practical step by step to diversify. Renewing for many of underwear manufacturers offer a broad space for development, but current market conditions, while also facing serious challenges, how to establish their own brand, to win the first pot of gold future market is the enterprise development must face the problem.
This is a macro-economic structural adjustment, on the industry, industrial upgrading is a lot of no brand, no brand appeal of the company, because the lack of primitive accumulation in the market, the survival probability will become smaller and smaller. Perhaps in the future structure of Chinese clothing brand will be the same as Europe, all kinds of brand is relatively fixed, the number of high end brands at home, the number of mid-range brand family, the number of low-speed home selling brand. I think I am afraid the future does not need the Chinese market, so many brands today.
In the process of survival of the fittest can survive, there is such situations:
First of all, must be well prepared for business. Example, higher value-added brands, labor costs and production costs of the conditions, they even raise the retail price, the customer can accept.
Such as love, Ou Difen brands, when production costs increase, even if they have some more price increases, customers feel the price increase, but would not affect their purchase. But a new brand or a brand does not influence the price increase of 50 even if consumers are hard to accept. In addition, the brand for the low-end customers will feel the same, as such price-sensitive customers, they are more concerned about price, price increase of 50 yuan each, or even 20 yuan, 10 yuan, they will most likely opt not to buy .
Second, a number of advantages, has the potential of the brand. These brands will come to the fore around 2010, and will gradually stabilize in the market. Especially the listed companies, they have financial support, is capable of "winter", and is very easy to spend this winter. Some funds, lack of operating small-scale, low value-added brands and enterprises in the "winter", which in addition to expenditure compression, the more enhance their soft power and competitiveness. On the past that continue to open new stores, expanding market share in the continued investment of extensive growth to competition in 2009? 2010, it is difficult to succeed.
