subject: Hebei: Summer War Intensified Appliance Stores - Home Appliance Store, Gome, Suning - Hc Network [print this page] 8 months, sales of capital goods market ushered in the "gold season." In the major appliance stores, in addition to selling home appliances have become the absolute focus of the summer, the various supermarkets regarded new product introductions as well as none other, the service on the promotion of an important position. Appliance World War II to attract more consumers, but also allow people to get more benefits.
New: Promotion of the biggest bright spot
Recently, journalists in electrical stores in the North were seen in TV sales counter, many people buy the latest in home-made OTC brands such as Changhong, Haier, Hisense developed the 32-inch plasma TV, according to sales department personnel, which had only a 40-inch color TV from the big screen to the now more than 32 inches, making the plasma expanded range of options, elongated flat panel TV product line, which sells for 4,999 yuan up and down, same performance and LCD , the price is relatively lower than the LCD. In Suning stores and other home appliances, brand new products has become a marketing focus.
In addition, the major cell phone brand new in the third quarter, ahead of the store is also listed, such as the market highly anticipated NOKIA8600, Samsung E848, MOTOV8 and a number of new domestic firms the exclusive starting in Suning.
According to report, Philips, TCL, Skyworth, Konka, Hisense, Sony, Toshiba and many other manufacturers of new products in the market before, and Suning joint research on market and consumer psychology, from the appearance, function, price, etc starting together to create marketable, affordable products, and to ensure its price advantage. Decoration designed to meet the demand, a large number of packages of ice cleaning product portfolio will also be listed.
Price reduction: the eternal theme "Purchase digital cameras, video cameras over a single straight down 100 yuan 1,200 yuan, also donated equipment worth 80 yuan of tourism ... ..." Recently, this reporter visited the capital of stores found in major home appliances, gifts piled on the counter, the size of the poster covered with counters, many consumers holding promotional posters in model checking.
Straight down the cash to buy gifts, discount ... ... reporter read a bit of advertising in major appliance stores, the intensity is really unprecedented grand event. In this war, almost all of the appliances shopping malls are choosing to expand their market using price cuts as a "weapon." According to Planning Department is responsible for large and medium electrical person, flat-panel TVs, energy-efficient air conditioning, inverter refrigerators, washing machines and other high-end drum full price of the product dropped by 30%, the maximum reduction is reached on the yuan. Dazhong Electric's sales staff told reporters, "Our flat-panel TV, 37 inch LCD TVs fell below 4,000 yuan, which is unprecedented, in addition, we have a large number of special appliances will be 11 appearances. People now purchase of household appliances will be 15% -25% than usual concessions. "Also According to digital cameras, laptop-based digital products are also included in the ranks of lower prices.
According to Su Ning sales personnel, the recent plan to buy TV customers can apply for reservation services, purchase of ordinary TV, advance payment of 100 yuan deposit in exchange for cash cards 200 color TV, buy flat panel TVs (32-inch LCD or plasma), advance payment of 500 yuan deposit in exchange for 1,000 yuan TV cash card. Suning Appliance also the recent mobile phone festival is held close to one million units centralized purchasing special machine, in which multimedia music phones, PDA phones, video phones for more than 60%, the overall decline in more than 20%; color phone full price reduction 200, 500 megapixels mobile phone price cuts.
Services: competing market killer In interviews, industry sources have told reporters, "former home appliances is price war, consumers now more mature, I hope to buy peace of mind, buy the rest assured, so they pay more attention to the quality of service business." In increasing homogenization of home appliances today, the service is even more important, it spared no effort from the capital to strengthen services in major appliance stores "promotion" can be clearly detected.
Electrical Aftermarket
North were made to the community, "people who do not repair appliances electrical repair north" after sales maintenance services cover the same time, to allow consumers to suit their needs and use of flat-panel TVs, has unveiled a "home appliance consultant" accompanied, one-stop professional services.
