You will quickly learn how you can take advantage of PPV traffic and jump start your marketing in this PPV marketing guide.
Yahoo, MSN and Google are the top 3 PPC advertisers; many online users are familiar with sponsored links with these advertisers. For Google, this is more commonly known as AdWords. Most search engines use PPC or pay-pay-click for sponsored search results.
You are not limited to search engines only for your advertising. For online marketers, another form of advertising is PPV, more commonly known as pay-per-view.
With Pay-Per-Click advertising, each time a user clicks on a "sponsored link" the advertiser pays the search engine. The cost for these ads vary depending on the keyword being bid on. With search engines, keywords are bid on by advertisers; this component to PPC advertising is important to make note of.
PPV advertising on the other hand incurs costs to the advertiser for the number of times the advertisement is shown.
PPV Marketing Guide - Summary
Adware networks are the source of PPV traffic. Adware is often mistaken for spyware which is not the case at all. Spyware is illicit software installed on a user's system. Unlike spyware, adware is legal and is installed with a user's permission on their computer.
For example, adware may be installed when a user elects to download and install a game to play on the computer. A condition of being able to play an online game may involve agreeing to view sponsored websites and ads. Once again, it should be emphasized that Adware traffic is perfectly legal and is used by millions of people online.
How Does PPV Work?
When a user visits a particular website or searches for a particular keyword, the ad software will trigger and will show the user a web page. This webpage is an advertisement and may pop under or pop over the current web browsing window.
The advertiser is charged each time the advertisement website pops up. Once again, PPV advertising charges on a per-view basis unlike PPC ads.
PPV Advertising
With PPC advertising you choose the networks you show your PPC ads on. Google, Yahoo/MSN etc. are examples of advertising networks for PPC advertising. Similarly, with PPV advertising, you also choose which networks you wish your ads to run on.
Online, there are many PPV networks that you can advertise at. This PPV marketing guide shares a few right here.
* TrafficVance - TrafficVance is a popular network and has good demographic data of its subscribers and user base. This one is probably the hardest to get into if you are just beginning your advertising.
* MediaTraffic - Another network with good data and traffic.
* AdOn Network - A third choice.
You can begin your PPV marketing and advertising with these 3 networks in mind.
What Is PPV Advertising Good For?
Advertisers bid on keywords when using either PPV or PPC advertising. A high placement of your ad may be more expensive depending on how popular your keyword target is.
URLs can also be bid on using the PPV networks. This is not available for PPC networks. This opens up a whole new area of "keywords".
In PPV advertisers can sometimes pay as little as $0.017 (1.7 cents) per view. This is a lot cheaper than most pay-per-click ads.
Compared to PPC advertising, click-through rates using PPV advertising are significantly lower.
Where Should I Begin With PPV?
For your advertising, this PPV marketing guide suggests that you do the following steps:
1. Begin by opening an account with one PPV network.
2. Install the adware software for that network.
3. Visit other websites and just browse online.
4. Intensify and do thorough keyword research.
PPV marketing is easily started by following the above steps.
Any Other Suggestions?
As with any advertising, you are hoping to get a positive ROI of your marketing efforts. PPV traffic is a medium for advertising and it is different from PPC traffic. Don't forget your research, testing and re-testing of your traffic sources.
The critical component of PPV and PPC success is keyword research. The greater your keyword research investment, the greater your advertising return on investment.
Good luck with your advertising. You can find more PPV marketing guides and suggestions by visiting http://iamarenegademarketer.com and reading Thushyanthan's MLM and Direct Sales Blog at http://www.thushyanthan.com
