subject: Top Five Reasons Why You Should Use Video Marketing [print this page] Top Five Reasons Why You Should Use Video Marketing
Online marketing is basically a game of odds. You play the odds that your website and/or ad will be found by the right people at the right time, so that all pieces of the puzzle come together to produce a sale (your ultimate goal). Strategic marketing is about making the right moves to increase those odds in your favor. There are many tools used by marketers meant to help place their sites and ads in a position to be found by buyers. Of all those strategies, video marketing is by far one of the most powerful. Still, many marketers, especially those who are new to the business, are reluctant to embrace this amazing resource. For those who are still wondering whether they should dive into this marketing technique, here are the top five reasons why you SHOULD use video marketing.
FREE LEADS, TRAFFIC AND SALES OK, so obviously video marketing is not the only free marketing tool available, but it IS, without a doubt, the most viral. Even other social media like Twitter and Facebook, have videos posted and shared on their networks. People are fascinated by videos, and that is something any marketer can benefit from!
FAST AND EASY WAY TO OWN INTERNET REAL ESTATE You've heard it said time and time again, real estate is all about "location, location, location." Well, marketing online is really no different. It's all about the placement of your link in a location where it can be easily found by potential buyers. The more "real estate" you own, the better your chances of succeeding. Video marketing offers a simple, completely no cost way of obtaining high quality online real estate.
WORKS NON-STOP You have to sleep, right? After all, you're only human. So, what happens with those people on the other side of the globe who are awake while you sleep? That's simple, they can still find your videos, be enthralled and captivated by you, and buy your product or service, while you sleep! Videos continue to market for you 24/7, and without geographical boundaries or constraints.
PERSONAL BRANDING The key element to establishing your own, personal, brand, is to position yourself as a leader. What better way to do that than through video? Not only does video allow you to become recognizable (people can actually connect your name to your face), but it offers an unparalleled opportunity to share valuable content with others. It is that which will help you become known as an authority in the field!
FIRST PAGE OF GOOGLE! Google loves videos. In fact, Google owns YouTube. So, they spider and index videos quite regularly. Therefore, if you do your keyword research correctly, you could actually be ranked on the first page of Goggle as quickly as 20 minutes after posting your video! This is particularly true if you find a longtail keyword that does not have any videos ranking within that first page.
There you have it! The top five reasons why YOU should be using video marketing as part of your marketing strategy. Don't get caught "getting ready to get ready" or trying to get it perfect. Just be yourself, be real, and provide real value. The videos will take care of the rest!
