subject: Promote Your Service With Leaflet Display Stands [print this page] Promote Your Service With Leaflet Display Stands
Leaflet display stands are an excellent resource when trying to promote your business or getting information across to your clientele. There are various methods of distributing leaflets; posting to potential customers, hand distributed in town centres and shopping malls or stuck under car windscreen wipers - but think about the leaflet display stand which offers a constant display in a variety of strategic locations. Choosing high traffic areas in locations potential customers frequent keeps the promotion in front of their eye when they are in a receptive mind frame for your goods or services; one of the most common examples being tradesmen advertising in DIY stores. You might be placing your leaflet/s in a communal stand provided by the outlet or in your own point of sale stand.
A well thought out leaflet is an absolute must. A simple, clear design will attract potential customers to your product. Communication is the key to getting your point across and there are various ways of achieving this. One or two significant images can replace a thousand words to immediately get their attention and a short snappy heading is crucial at the top of the leaflet. Steer clear of excessive use of images and graphics which divert their eye from the point. Use of persuasive text, numbered lists and desirable offers such as a reduction in price within a specified time frame is a winning combination and offers can be used to check whether this method of advertising is producing results. Having your leaflet shaped to symbolise your company name, product or service will ensure prominence in the display stand. Consider the back which could show your locality. Inspect the final article for errors; inaccuracy shouts amateur!
The size of leaflet will determine how much information you can display, how much text, how many visuals and the size of that all important eye catching headline that makes your leaflet stand out from the competition and grabs their attention. Not forgetting, of course, your contact details, the order form or website that you are promoting. Common leaflet sizes are DL, A6, A5, A4 and tri fold.
Explore your options for bringing your creation into being. The range of possibilities from laptop to expert publishers covers a range of price tags too, but the final product may not be as expensive as you expect - a shabby pamphlet will be immediately overlooked so time spent looking for value for money and a superior finish will be time well spent.
Situating your marketing pamphlet higher up in the stand will help to ensure it is amongst the first to be spotted - your unique design and attention to detail is the key to ensuring it is more prominent than the others. Solo displays or those that do not partly cover each leaflet are another way of ensuring that as much information as possible is on display.
Last, but not least, leaflet display stands must always be positioned with good illumination and within easy reach to make sure they are always eye catching!
