subject: Logo: Businesss Thumbnail [print this page] A logo is the symbolic representation of a company, brand or an individual. A powerful logo can speak volumes. It can give a character sketch of the company in a mere glimpse. All very well! But the question is why do we need a logo? When we have a beautiful name, then why use a pet name. Well! Logo isnt quite a pet name.
Logo has no animosity with your name. Rather, its an extension of the name. No matter how good your name is, you cant use is everywhere. Its not feasible to write & rewrite everywhere, its extremely cumbersome. Moreover, a small graphical representation is any day more pleasing to the eye. Of course, if you are so in love with your name, make it a part of your logo, like many companies do.
On practical front, the biggest problem of not using a logo is that when a name is simply written everywhere it is highly prone to errors like spelling mistakes, change in font etc. It might not sound a big hassle, but when you get down to it, the nuisance levels are pretty high. Logo is a like an image and your name a text. The chances of error in image are much lesser in an image than a text.
Also, a name is a combination of various factors like you want to use the name that best represents your work profile, you add private limited or limited etc as per you standing and so on. Therefore, the name is a corporate identity. You need a signature element that in a glance shows the customer that its you.Website Design Gurgaon , SEO Company Gurgaon
A logo is not your pet name; its like your roll number in school. In other words, you create a folder i.e. your business, you give it a name, and then there is its thumbnail its logo, simple.
