subject: Useful Tips To Design A Perfect Logo [print this page] Anyone can make a logo, but not everyone can create an ideal Logo Design . Desiging effective logos are not every mans ballgame. Every entity has a different kind of brand identity, but there are few similar features that must be present in every logo. Although there is no formula for a perfect logo, there are a few vital things that must be kept in mind prior to designing.
A logo design is created in order to achieve certain goals and objectives. The most essential of the objectives are simplicity, flexibility of design, and memorability. If a logo fails to fulfill any of these purposes, then it is incomplete. These features are the stepping stone of an effective logo design. Let us see how these Logo Design Tips can be useful while designing Logos:
Simplicity:
Logos are designed to attract customers towards a company. In order for customers to like the company logo, it needs to be kept simple and straightforward. The more complexity you add, the more it is likely that clients will overlook the logo. All famous brands like Nike and McDonalds have simple and easily understandable logos.
Adaptability:
Prior to designing a logo, you must be aware that there are numerous forms of medium where a logo design is displayed by a company. Making a logo that looks good on-screen isnt the only thing to worry about. You need to make sure that your logo is flexible enough to be displayed on print and online as well.
Memorability:
Logos are meant to create an everlasting effect on customers. Their sole purpose is to generate long-lasting impressions in the minds of the consumers. This is the hallmark of major brands like Amazon, Nike and Apple. Since they are easily comprehended, they are easily remembered over a long time.
