subject: Live support in retail store website [print this page] Live support in retail store website Live support in retail store website
Live support in retail store website
As internet is growing at fast rate, many online shoppers are expecting more from online merchants. They want answers to their questions and do online shopping. A live chat feature on your website allows you to fill these needs. Customer support chat enables you to make friendly, personal contact with each and every visitor that comes to your retail website.
When a person opens a website they can be greeted, products that suit their needs can be shown to them. Their questions can be answered in real time. Through live chat a person can know about promotions and discounts offered by the company. This can provide high quality shopping experience. Customers will remember their positive experience and keep coming back.
Having live support installed in your website makes visitors think that your company is service oriented. By having live help button in your website can increase confidence of first time customers. The button indicates that a live person is available to help if visitors have customer service issues.
Live chat has certain tools that provide help to marketing professionals. The operator gives information about site visitors such as referring page. This information can be used to find out cost per click and in search engine advertising campaigns. No money will be wasted on ineffective keywords and poorly placed advertisements.
Live support is a sales and customer support tool that can turn website visitors into clients.
Advantages of using live chat in E-commerce website
Increased sales:
When a real time customer sales representative answers all the queries of the visitor, he/she can turn that visitor into a prospective client. If the visitor gets proper answers to his queries he may buy product from that particular website and turn into a prospective client.
Cost Effectiveness:
Many companies have toll free numbers but do you think does it provide any benefit to visitors. The answer is big No, they make visitors hold the call for a long time. As companies have limited sales representatives to attend calls of visitors, they have to keep waiting for a sales representative. Many visitors get fed up and never call such companies again. Companies may lose business. But if live chat is installed in a website, many visitors can get answers to their queries within a few seconds. If visitors are happy, they can buy the product online and convert into client.
Marketing tool:
Live chat has a tool that helps sales representative know from where visitors are coming. It is through search engine optimization or through pay per click. Information from website monitoring helps with the improvement of marketing strategies.
Fast and efficient communication:
Live support facilitates operator-to-operator chats for additional sales assistance.
Reduces overhead cost:
Live help enables one operator to help many customers at the same time. So, few sales and customer service representatives are required to perform the same job. Live chat can benefit even small businesses. Live help software cuts monthly phone bills, as time consuming calls can now be handled through company website.
Increase conversion rates
Market research has proven that conversion rates are higher for customers who are able to interact through live chat while visiting a website. Visitors would click on the live assistance button and request assistance than look up a phone number and call. Due to the advancement of internet technology, customer expectations have also raised. They want answers to questions right away, and if they are online they will never call up.
Improve communication:
Through live chat, operators can chat with each other, invite other operators to assist in answering a customer's question or transfer a chat to other operators. Many customers are happy as all their queries are resolved.
There are so many advantages of having live chat software installed in a website.
