subject: Pros and Cons For Selling a Home Based Business on the Internet - Realistic Marketing Expectations [print this page] Pros and Cons For Selling a Home Based Business on the Internet - Realistic Marketing Expectations
You have a great idea or products, maybe a professional service that you are convinced will attract customers from a website. Maybe you already have a website live.
You just might have a winner.
But, hold on a minute there Sparky.
Before you spend anymore time, money, or get your expectations in a place that may not be realistic, consider this:
There are services and products that will fail on the internet.
Peers of yours will confirm or deny you possible or not possible success.
Your first year net income will be negligible or $0.00, probably a loss for practically any website.
If you are not clear on the risks of putting up a website or marketing your current site, do your self a favor and bail out now.
Listen, you don't have to have a MBA or a financial advisor to understand a few common sense rules of doing commerce on the internet that a guerrilla search engine marketing professional like me has discovered from years of helping small businesses and professionals be successful.
First, if you are an artist, painter, musician, muralist, caricaturist and like. Save your money don't put up a site unless:
You are nationally known.
You need a business card website where prospects are directed to, that don't find you "organically" on the left side of Google with a search term like, "charcoal artists You'll never find Rachael Tan in the top 10, you will find at #1 JD Hillberry. For openers, he has a PageRank of 2 and 1378 backlinks. This guy is highly optimized too.
If you make charcoal drawings of people's pets and think that because you're good or mediocre, you can market that concept internationally on the World Wide Web, it cannot be done. You will waste your time and money. Find other venues for success, yes - actually do some work rather depend upon the "easy way out" by putting up a website thinking that people are going to Google your talent. Use banner ads, or flyers on car windows, local trade shows, and going to your local pet shops and leaving a point of purchase display and cut the owner in for 25%.
A website, hosting, design, search engine optimization is going to cost a minimum of about $500.00 to $2000.00 on the cheap to modestly well done. And the time investment? Better to make your caricatures in front of people than the net.
Forget affiliation sties. They won't rank well, and there is no such thing a passive income selling consumer electronics on a good looking website where you make 30% or less on a flat screen TV. Wal-Mart, Amazon and other online or local brick and mortar stores are going to beat you every time.
Now here are some examples of what does work.
Local services like Plumbers, Iron Gate installer/designers.
Local Professionals like Saxxon Archives that shreds paper in the Palm Beach area of Florida.
National specialized niche services like Clergy Tax that provides accounting and tax services to Churches.
Here's an idea for you. Set up a niche store that will work and a SEO/SEM can get you to the top five in about 1 year. It's a plus sized lingerie online store. Yup, a money maker waiting for a clever entrepreneur to set up a drop ship site.
There are tens of thousands of other successful sites on the internet. Make sure you run your ideas by a internet marketing expert before you spend a lot of money. Oh, and don't think AdWords is the solution. 80% of my clients have been drained of their marketing resources with poor ROI.
To learn more about guerrilla search engine marketing methods visit http://rank12345.com/.
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