subject: Lcd Enclosures - Out-of-doors Dynamic Marketing [print this page] LCD Enclosures are used to protect outdoor digital marketing, due to the susceptible electronic hardware that makes this dynamic marketing jaw dropping.
No longer are plasma televisions the goods of the elite, with innovative technology emerging on a daily basis the prices are dropping dramatically this is why from the mom and pop store to the large corporation who are fitting these displays in outdoor sites. Not omitting many home-based users who have a flat screen in the deck.
With the introduction of flat screen TVs into factory environments for factory data systems, the demand for shielding LCD and plasma cases has increased; with the use of LCD housings you can install either a dynamic advertising solution or a factory data solution knowing that the hardware are protected from anything that would normally damage the hardware.
These special LCD enclosures are fitted with everything you need but the TV, inside the housing is a mounting frame for the monitor as well as a cooling and heating system that keeps the devices including a small factor PC, thin client or ads player and the screen at the best possible temperature, prolonging the life of the devices maximizes the return on investment.
These can also be fitted with touch screen panels so that the complete digital marketing comes alive and engages with the prospect directly, this is the most pertinent type of marketing presently on the market. Remember if you feel as though you are being sold to as a collection you will interact less, in spite of this if you feel it is geared precisely to your necessities and your needs you will interact more and even consider buying more openly than if you where in a group.
These interactive panels come in many different styles from resistive touch, Sound Acoustic Wave (SAW) or infrared, nonetheless resistive touch comes out the best for outside use as there have much better weatherproofing, they are more stable and normally last between 3 and 5 years.
Then there is the recent introduction to 3D dynamic marketing, here the advertisements will just jump out at you off the display and scream bye me! But it will be some time before we see these outdoors.
Electronic Outside Advertising - Location Based Advertising
Location based advertising is a new name for out-of-doors dynamic marketing and is usually employed to publicize items in high traffic areas, that are pin pointed to particular geographic locations.
Location based promotion is ideal for promoting mom and pop businesses to consumers in a particular location, for example if you where in the Trafford Center in Manchester and wanted to know what other visitor attractions were surrounding, this could be used, for instance how to get to Old Trafford and tour round the world famous Manchester United Football Club while the women of the shopping trip continue shopping.
Scenario number two, if you are in an unfamiliar city on business and want to take a customer for lunch, this style of marketing can be employed by dining places in the area to sell their menu and services, even to the degree of providing money off vouchers that are text to the patrons cellular phone.
In general the system consists of a cellular or 3G media player at the particular spot is and then show the appropriate adverts from organizations, there are two portions to this approach called push and pull.
Push system is when advertisings are displayed to potential consumers, the other (Pull) is when a prospect requests a price cut check - the pull method is utilized.
Still this can not be mis-used as it would be the equivalent of sending spam emails if consumers had not asked for your data.
This industry sector is said to be worth an estimated $1.7 billion by 2015 even though it is in its infancy right now.
Place based publicity is a mix of both out-of-doors digital marketing and cell marketing, using an conventional digital signage network is definitely an edge in set up costs, this is why all the hardware can be fitted into LCD monitor enclosures, these screen enclosures deliver the appropriate defense from the weather conditions and physical assaults.
Using new technology is marketing is essential for businesses to stay ahead of their field and winning the contracts and orders.
