subject: Billboard Advertising, the Best Way to Send your Message to the Masses [print this page] Billboard Advertising, the Best Way to Send your Message to the Masses
Billboards are the best form of outdoor advertising that are usually located on highways, expressways or on busy roads with high traffic. Generally, billboards are large in size and customized creatively with amusing slogans and distinct visuals that are easily visible to passing pedestrians and drivers. Most businesses prefer using billboard advertising since they provide high-density consumer exposure.
The main purpose of billboard advertising is to catch the attention of the public, leaving them thinking about the product being advertised. Other than rush hour, people are mostly driving at high speed which means billboards have to be designed in a way that could be quickly read in a short time. Therefore, the majority of them contain little words with something humorous or a striking image in bright colours that is visible from far away.
There are different forms of billboard advertising such as traditional, digital, mechanical, and mobile billboards. Bulletins are traditional billboards that are the largest in size and create the most impact. The advertisement can be rotated at regular intervals since its display is printed or painted on vinyl sheets. Posters are another form of traditional billboards that are way smaller in size and are designed for a smaller audience.
The latest billboards are completely digitized that basically use projection and similar techniques for animations and rotating advertisements. The basic aim of digital billboards is interaction with consumers. Advertisers in the UK increasingly uses digital billboards to increase interaction. The Coca-Cola billboard in Piccadilly Circus responds to the weather and to passersby.
The billboard returns an animated wave to passersby who wave at it. Billboards in London movie theatres contain an embedded computer chip which can interact with the web browser of many cell phones providing more information on the advertised topic. In the near future, digital billboards will synchronize with advertisements on radio stations.
Mechanical billboards use a technique called tri-faced which show three separate advertisements in rotation using a mechanical system. They consist of a series of triangular prisms that can be rotated therefore presenting three separate flat display surfaces. Mechanical billboards are effective since the motion attracts people. Mobile billboards are traditional billboards mounted onto a trailer or flatbed truck. Often, cargo containers are used as mobile billboards stacked on top of each other, and are placed in fields next to busy roads.
For more information on Outdoor Advertising Agencies in the UK, visit our Searchme4 business directory.
