subject: February 2009 analysis of China's mobile phone market prices - the mobile phone market - office supplies industry [print this page] February 2009 analysis of China's mobile phone market prices - the mobile phone market - office supplies industry
[ HC office supplies network ] Second half of 2008, a sudden economic crisis swept through the Western developed countries, all industries are subject to a greater or lesser impact Mobile Industry is no exception. Having experienced the end of 2008 the price of the war, in 2009, the face of global economic downturn, consumer spending is shrinking the state, the mobile phone manufacturers are all trying to adjust their product lines and marketing strategies to promote the prosperity of the mobile phone market again.
2009 for the past three months, three 3G licenses in China have their own. 3G mobile phones will become the leading custom of the times. For the mobile phone industry has brought new opportunities and energy. At the same time as Smartphones Operating system Several camps increasingly clear and significant lower smart phone prices, smart phones become a major future direction of mobile phone development. Overall, the phone companies put in front of both challenges and opportunities.
A market overview and main points
2 Internet consumer research center in China to continue ZDC Mobile Market prices were investigated, by 1051 the current mobile phone models on the market price of the product survey, summarized the following main elements:
1, the overall market price analysis: February price index of Chinese mobile phone market as a whole have shown a downward Trend However, the decrease is relatively small, the overall decline of 1.6 percentage points; February average price of China's mobile phone market as 2,077 yuan, a decline of 34 yuan, fell the most obvious focus in 2 hours last week, down 21 yuan; the price interval , the main concern of users concentrated in 1000-2000 dollars, the price range of the user accounts were concerned about the overall percentage of 37.0% of the market concerned.
2, sub-market price analysis: Smartphones price index chart no significant upward and downward trend, slight fluctuations up and down like a curve; Music phone , Camera Phone Price index showing a significant linear downward trend; most concerned about the top ten mobile phone users average price of branded products, Nokia Product average price average price of the phone closest to the overall market, there are five brands averaged 200 yuan lower than the overall market average price of more than 4 higher than the overall market average price of branded products average price of 200 yuan.
3, price cut Product Analysis: February paragraph 316 of China mobile phone market there product price reductions; most users concerned about the ten vendors, Samsung The largest number of price cuts, accounting for 17.1% of the market price reductions; Domestic mobile phone The largest price cut, Jin , Day language , Association Have emerged in the price cut, the largest decline is Jin.
4, ZDC view: As the economic crisis, the Chinese consumer market to shrink, manufacturers rely on the price reduction means rather than by updating the technology, introduce new means of access to markets in the coming months will be the mainstream mobile phone market performance. Before the crisis of domestic mobile phone will face even greater pressure for survival.
Second, the overall market price analysis
Internet consumer research center ZDC 1051 China mobile phone market on the price of the product shall continue to monitor the conduct of the various brands exist between different products fierce price competition. In February, the Chinese mobile phone market as a whole price situation as shown below.
1, concerned about the distribution of price
(Map) in February 2009 China's mobile phone market with different price range for the user concerned about the distribution
Observe the graph above, China's overall mobile phone market, the largest proportion of users concerned about the price range concentrated in 1000-2000 dollars, followed by the 2001-3000 dollars. From users, because of the economic crisis, more rational consumption. This is for the vendors, as the technology matures and advances, reduce cell phone costs, R & D quality and cheap, to meet the diverse needs of products has become a priority.
