subject: Corporate Video Production For Training [print this page] Corporate video production can be a great asset when you are training new employees. By combining today's high quality technology and professional videographers to provide insight, creating a video to train employees is a great way to make that process more interesting and informative than it has ever been. There are relatively few disadvantages to using a video for training purposes, and the process is actually rather straightforward.
When beginning the corporate video production process, the first thing you will always need is a great script. It should be concise, interesting, and informative. The script is the foundation of any corporate video, and communicating to your script writer the exact message you want to send through your video is the best way to ensure desired results.
Once the script is written, your project enters the pre-production phase. If you hire a professional videographer, they will probably handle most of the work in this part (which involves finding locations, hiring actors, and gathering all the necessary equipment). Next comes production, during which the video is actually filmed. Finally, after filming, your film will be edited into a tidy, professional-looking final product that you can use to train your employees.
Now that you have read a brief description of the corporate video production process, you may be wondering about when such a video would apply to your workplace. If you generally do not hire groups of new employees at a time, you may think there is no need for the expense of video training. This is not necessarily the case. For example, a video could be a great tool when doing sensitivity or diversity training, annual reports, new technology training, or basically any other function your employees need to be familiar with. If you hire a group of entry-level workers every spring after college students graduation, a basic orientation and training video could be the perfect welcome for your new staff. You may also find video training useful if your company changes or updates some of its practices in customer service or other employee interactions.
No matter what kind of workplace you are a part of, corporate video production is a great way to train not just new employees, but to provide continuing education for current workers. Creating a video personalized to the specifications of your company's needs shows a level of professionalism and dedication that will likely speak volumes when training with a corporate video production.
