subject: Pros and cons of being a public relations practitioner [print this page] Pros and cons of being a public relations practitioner
Do you want to work in a sphere of communications and represent your company for public? Do you like reading, writing and speaking? Are you a sociable and open- minded person? If so, you are lucky, because the job of public relations practitioner is exactly for you! Although this occupation has many obvious advantages, there are also several disadvantages you need to know before you decide to connect your life with this profession.
Some advantages of being PR practitioner
It is a new profession. It exists about 100 years and therefore, has a great potential. Many aspects change with the time.
It is a dynamic job. You will never be bored. It requires constant interaction with people, especially with press and journalists
It is a well- paid job. The payment usually depends on a quality of work you do. There is a great perspective for career growth
It is a broad occupation. You can work in many positions in a sphere of communications.
It is a creative job. You should be able to write good press releases. You will need strong language skills for this.
It is an analytical job. Be ready to develop brands and PR campaigns.
Some disadvantages of being PR practitioner
Be ready to meet deadlines. As this job is connected with news, you should react on this news very quickly.
Be ready to work with a great amount of information. All PR practitioners are required to handle lots of information in a short period of time
There is a great chance that your press releases will not be noticed by journalists. It means that PR practitioners should change their attitude and writing style
Many people associate PR with advertisement. However, it is a completely different kind of occupation
There is a great competition in the field. As this profession becomes popular, there are many professionals who you are going to compete with
