subject: My kitchen industry and its prospect analysis - Hardware Kitchen - Hardware Industry [print this page] My kitchen industry and its prospect analysis - Hardware Kitchen - Hardware Industry
80 years from the 20th century, just 20 years of development time, the industry has become a sunrise industry, kitchen, entering a rapid growth to maturity from the qualitative stage.
About 13 billion people in China, kitchen utensils necessary for daily use as a family, the market space is very large. Kitchen market in recent years, China Sell Amount to 35% of the rate increase.
2006 over the year all of China's household kitchen appliances scale manufacturing enterprises with total industrial output value of 71,223,029 thousand, compared with growth of 27.71% over the same period in 2005; the whole year total sales revenue 66,504,844 thousand, compared to 2005 grew 21.61 percent, as of the end of December 2006, the scale of the whole industry more than the number of business units 489.
2007 all of China's household kitchen appliances scale manufacturing enterprises with a total industrial output value of 11,075,322 thousand, compared with growth of 33.88 percent over the same period in 2006; 2007, from January to February to achieve total product sales revenue 10,060,189 thousand, compared to 2006 growth of 26.12% over the same period, from January to February 2007, cumulative realized a total profit of 153,462 thousand, compared with growth of 27.17% over the same period in 2006; as of the end of February 2007, the industry scale up to 528 the number of business units.
2008 from January to October in China over the scale of all home kitchen appliances manufacturing enterprises with total industrial output value of 11,075,322 thousand, compared with growth of 33.88 percent over the same period in 2007.
Recent years, China kitchenware industry, there are some new trends:
Development of information technology brings to business opportunities and challenges. Speaking from the opportunities information technology can help optimize business processes, reduce Management Cost advantage in the competition to obtain. Those who can not use information technology to improve business processes evident in the competition at a disadvantage.
Product mix to the artistic, fashion, Environmental protection Low energy consumption and the direction of evolution. Low value-added products must continue to withstand the impact of the domestic industry and a deeper level of competition.
Distribution channels change brewing. As in recent years Home Appliances The rise of chains, it became the household appliances industry, an important channel for sales, but home appliance chain, high entry costs and operating costs, manufacturers have been seeking other ways, such as access to the city and the whole building materials such as kitchen showroom.
Future kitchen will be more intense market competition, the whole industry to re-shuffle of the stage. However, most enterprises are small, difficult situation. Huge profits to some large enterprises have a beachhead kitchen appliance market, so that the rapid competition in the nationwide upgrade. In particular, many multinational companies to bring technology, brand, Marketing Advantage of a comeback, intensified competition to the domestic kitchen. With China's rapid economic
steady growth in the housing needs of urban residents in major changes in the relevant industries, including kitchenware industry in creating a greater stimulus. Meanwhile, the vast rural market to be developed, coupled with the demand for urban upgrading, kitchen demand will remain steady momentum of growth.
