subject: Achieved remarkable results in international television Tongfang capacity expansion - Tsinghua Tongfang, TV - household appliances [print this page] Achieved remarkable results in international television Tongfang capacity expansion - Tsinghua Tongfang, TV - household appliances
Shenyang invest in digital TV base annual production capacity of 2 million sets of 4 LED backlight Display module production line put into production, "world-class, China's first" of Jiangsu Province (Nantong) LED backlight industrial base broke ground on an annual output of four million digital TV digital TV programs with the party officially started at Yen Chow ... ...
The end of last year in May, Tsinghua Tongfang TV (THTF) a series of moves to the outside world began to re-examine this area only three years into the machine brands, a focus on "building a world-class high-tech enterprise" Tsinghua Tong Fang TV started showing its true colors of the iceberg.
On the eve of the 51 small holiday, with a total investment of 2.5 billion yuan, annual output of four million digital TV digital TV with side projects, industrial park east of the river in Qinzhou Electronic Industrial park was started. In this regard, Tsinghua Tongfang give explanation: the next step will be to make every effort to ASEAN enterprises to this article.
"Through the implementation of the strategy of internationalization, overseas markets Sell Rapidly. "Tsinghua Tongfang TV (THTF) Lianghai general manager told reporters that the rapid rise in the global market is Tongfang rapid expansion of production capacity to one of the main. In 2009, the global Financial Crisis, Tsinghua Tongfang TV export is still very productive and achieve contrarian growth, estimated exports of more than 150 million, would amount to more than 300 million U.S. dollars.
Based group "of three strategies, three-step" strategy planning, from the "brand strategy", "group strategy" to today's third step "international strategy", Tsinghua Tongfang TV established the "International , technology, good faith "brand tone, and the product as the main carrier, turned to look at the international market, at the international level to establish their own brands.
Lianghai that China TV Success lies in business, through independent innovation, nurture their own brands overseas influence, to play in the global value chain in the master division status. In order to further implement international strategies, Tsinghua University has set up with the party responsible for overseas market, investments, acquisitions and other business outside the window of the three companies.
Which, Tsinghua Tongfang (O) Venture Capital (ResuccessInvestmentsLimited) was established in BVI investment and financing platform for the company to its shareholders 100%. Has invested in the same academic journal database business side HowNet to engage in Energy And environmental protection fund to do security group, engaged in high-power LED chip R & D work Tinggi company engaged in import and export of consumer electronics companies the same side of international projects, the company's international strategy has been initially achieved.
With international ltd (TongFangGlobalLimited) was established in September 2008, the company responsible for digital TV and other consumer electronics products in overseas markets and trading business.
Tongfang Optical (Hong Kong) Limited (TongfangOptoelectronic (HK) Limited) in July 2009 established in Hong Kong, is mainly engaged in digital television LCD LCD module production organization and overseas sales. By the same party set up in Hong Kong, Optical, one can step in digital TV industry LCD screen The most critical core areas, on the other hand, the LED chip manufacturing companies in emerging business segments can also be applied in this, and to open the market to achieve the company's upstream and downstream applications throughout the optical industry, a complete build.
"Side has taken priority with the overseas market strategies to a bigger scale and rely on advanced technology, good cost performance and unique service to win customers and win market." Lianghai that the technological innovation and combination of market development is Tongfang television competitors in the overseas market is different from a powerful advantage.
Present, Qinghua has successfully developed the world's cutting-edge technology with a full set of digital TV front-end system products, including front-end encoders, decoders, multiplexers, QAM, EPG systems and data broadcasting systems.
