subject: Closeout Products: Three Easy Ways To Sell More [print this page] Closeout Products: Three Easy Ways To Sell More
The market for closeout products increases during economically challenging times because people are living on tighter budgets, and therefore spend more time looking for ways to save money. While in good times people are okay with driving to the nearest department store and paying full retail for a brand new pair of Nike sneakers, during a recession people will drive miles away to save money on the same pair of athletic shoes. Also, during recessions people are willing to purchase a slightly irregular product, or older model, if it means saving a substantial amount of money compared to a brand new perfect edition.
If you are looking to sell closeout products, you should implement these three easy steps.
Closeout Products Sales Tip #1
Focus on brand names that people already enjoy. You don't need to spend time or money convincing customers to buy products that national brands are already advertising. For example, Polo Ralph Lauren spends millions of dollars advertising its dress shirts so customers are already familiar and interested in their shirts. If you purchase a closeout of branded dress shirts at a true closeout price, your only job is to make sure that people know that you have them in stock.
Closeout Products Sales Tip #2
Low key marketing efforts work best for retail sales. Expensive flashy advertisements often imply that the prices are high to buyers. Instead use inexpensive and low cost ads such as Craigslist, your local Penny Savers, and community boards.
Closeout Products Sales Tip #3
Contact people in your neighborhood that are looking to make extra money. If you trust them, offer them your closeout products on consignment or on a refundable basis. To encourage them to take a chance to sell your closeout items tell them that they can return the inventory they don't sell. Because most people have a small group of friends and relatives who will be happy to buy from them, this method wil
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