subject: Appliance Industry, "heibang 315": Who Abandoned Customers? - Household Appliances, [print this page] "Goods", "quality" when unity "Goods", "quality" when unity
After 20 years of development, size of household electrical appliance enterprises is increasing, and
Brand
More and more rings, may be getting worse is the quality, temper growing up.
This is probably a lot of people on the appliance business and the unanimous view of home appliances.
Although this view of consumers is far too arbitrary and subjective, but not unreasonable. China Consumer Association annual complaints received products, home appliances are the high proportion of complaints, in 2005 alone, China Consumer Association to receive complaints related to home appliances up to 181,669, accounting for the total amount of total complaints 25%.
According to the China Consumer Association report issued in the past 2005, the home appliances major focus of complaints on product quality and after-sales service, in which the quality of 45 690 complaints, after-sales service complaints 18943. Even more interesting is that, unlike the other industries, home appliance industry is "bigger is more complaint cards", as
TCL
Samsung,
Skyworth
And so escaped.
"This is the basic status of China's household electrical appliance enterprises consistent" home appliance industry, who asked not to be named senior observers to do so, said, "This and the Chinese home appliance industry is closely related to their environment is."
Complaints
Spokesperson
:
Hubei consumer Yu: I purchased
Chang
TV
Liquid crystal
CHD-W370F8 TV is turned on inside a fog screen.
Jiangsu consumers Miss Liu: last year
(05) in September I purchased a fully automatic
Washing machine
Do not want to buy back less than two months appeared
Computer
Fault, not drying After rinsing, each time I manually flat clothes, it was even Ulken "compliment to the place" about rejection, sometimes even from the new drain, wash time, not just me who suffer the spirit of my clothes ah who suffer! This wish can make do, to forbearance, and did not think of a few days ago, even under the tube began leaking a.
Guangdong consumer Fan: I bought a beautiful
Cooker
Just use the 1 month it broke. Na Quxiu a whole month later, repaired get it back after 10 days, with the bad, and now also repair shop, not yet repaired.
Industry analysis:
Opened the history of Chinese home appliance industry growth, we find that 90 years from the last century, the first quote prices knives Changhong has
Price war
Almost constantly, and become more significant, the Spring Festival to play New Year's Day hit, 51 hit, 11 hit, the weekend also hit, and even business
Sell
Exceeded the number of the celebration is to place a price war; price war is not only frequent, but also ever-changing pattern, you published the White Paper, I will expose the black industry, mortgage industry, you black, black, etc. I'll expose you, by way of non- 1 The full, short, whether it be just improper, as long as I can to promote sales of products like.
Almost cruel in the price of this melee battle, Chang,
Oaks
And a number of typical killer enterprise grows, for example,
Haier
, TCL and other long-established brand name companies are hard up, it can be said, to some extent, by a price war, the Chinese household electrical appliance enterprises base is much thicker than before the.
However, the price war for consumers in exchange for what?
From the consumer's experience can see that brand of hard household electrical appliance enterprises in exchange for the lack of quality.
"Price war is bound to be some enterprises in order to cut corners for profit," "the so-called one point the price of a sub-goods, there will always be a truth", the condition of anonymity, said home appliance industry.
"Household electrical appliance enterprises over quality complaints, not because the quality of products down household appliances, but because of increased business scale appliances, defective products after the product number to enlarge the scale of the result of" an industry expressed the same view, " For example, the passing rate of household appliances by 0.5% in the case, only 1 million units before the time-scale, defective products only 50, but if the scale-up to 1000 million units of time, defective products also reached 50,000 units. 50VS50000, effect is clearly not the same. "
Example of business: Haier
China's home appliance business growth
sum up, there should be two paths: one is the price war, another war of service. A typical path is before Changhong, the latter path is typical of the growth of Haier.
