subject: Energy Saving Low-carbon Age: Central Air Conditioning Undercurrents - A Low-carbon, Energy - The [print this page] HC HVAC & R Network March 2010, a strong north wind swept coerced the sky sand in northern China, while several southern provinces still Jingri droughts do nothing. Human bad weather caused the process of modernization, is increasingly frequent invasion of people's lives, so present, Energy Reduction Become a national policy, talking about development of the industry, almost described themselves as "carbon." Central air conditioning , Has been a cooling market has a large market share and customer base focused on specific consumer cooling products. Caused by the low carbon economy in the coming of a new round of growth in the refrigeration industry, central air-conditioning is also facing a new round of product innovation, market competition caused by energy-saving Environmental protection Low-carbon products will be in the future central air conditioning market mainstream. Ride out the economic crisis, central air-conditioning market, has already undercurrents.
Market is generally stable
"2009 years, the overall trend Xianyihouyang central air conditioning, due to the scale of demand stability, central air conditioning is not much growth in the overall market, the annual Sell Size of about 36 billion yuan. "U.S. domestic central air-conditioning Marketing Hao Ran, general manager, said.
2009, the central air-conditioning market in the shadow of the economic crisis had been unprecedented challenges and has experienced rapid growth after several years of decline for the first time. First half of 2009, the country decreased the number of major new projects, project delay or stagnation in the construction, engineering, paragraph or by default, reduce foreign investment, weak real estate market followed a series of difficulties, the first half of the overall market in the doldrums, the full reflects the negative impact of economic crisis. Second half of 2009, the Government 4 trillion to stimulate domestic demand implementation of the plan, roll out various energy saving policy, the central air conditioning companies have actively adjust the strategy to make the market more flexible deployment. In the multi-favorable factors, central air-conditioning market has gradually pick up, according to Aiken air conditioning network statistics, in 2009, overall shipments of central air-conditioning market, a slight decrease as compared with 2008.
Galanz air conditioning in 2009, cutting-edge industries, the company's domestic marketing, general manager of Pan Yaping central air conditioning, said the global economic crisis, central air-conditioning industry will inevitably decline, but the overall downturn in the market, there are some bright spots, Glanz, represented by the "dark horse industry," outstanding performance in 2009, to some extent make up for declining market share in some enterprises.
Industry experts believe that, in general terms the amount shipped in 2009, central air-conditioning market, total sales of about 34.5 billion yuan, up by a slight decline, but sales rose slightly. In 2009, central air-conditioning market more competitive, most of the brand price elasticity is larger, average unit price decreased, there has been an increase in volume the amount of fall.
Is worth mentioning that in a multi-line, the inverter has an absolute advantage over the online, digital vortex machine market share declined. It is understood that entered the Chinese market, Daikin multi-scale online marketing has been the leading industry first. Push frequency over the main line of Daikin, Hitachi, Toshiba, Mitsubishi Motor Brands are made in 2009, full power, such as Hisense Hitachi successfully heat water saving technology combined with the inverter technology and the introduction of multi-line, energy-saving effect is remarkable. A number of brands on the frequency multi-line driven, and further compression of the Digital Scroll machine market upside.
It is understood that some of the main push has been the brand of digital scroll machine began in 2009, turning frequency and more online. Gree expedition in the field of digital scroll machine many years, also turned to look at the frequency multi-line field. In April 2009, China Refrigeration Expo, the Gree to newly developed multi-line success of DC inverter be promoted as a key product. Gree air conditioning the person in charge of the "electrical" told reporters after the development in 2009, Gree has become a multi-frequency one of the online market, the mainstream brands. With Gree advantage in the channel network and brand influence, Gree and more online in the frequency area is also great potential. In fact, when Gree adding more on-line frequency fields, the three domestic brands Haier, Midea, Gree first time in the product market, they gathered, a frequency multi-line market forces can not be ignored.
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