subject: Microsoft plans to launch Internet TV subscription service [print this page] Microsoft plans to launch Internet TV subscription service
According to foreign media reports, sources said, Microsoft is in talks with several media companies, prepared to launch through the Xbox game console and other products online pay-TV services.
With Google, Apple and Netflix have a place to seek future TV market, Microsoft The software giant also join the competition. Reuters this week, the upcoming summit on the global media, television, the future of business will be discussed as one of the main proposals.
Microsoft has made a number of charges for Internet TV channels, including the establishment of a virtual cable operator for the Internet TV users pay monthly service fees.
Informed sources said that other charges also through the Xbox video game channel fees to the audience, which is a virtual device similar to the way the cable operator.
Currently, Microsoft is exploring the development of content delivery capabilities, to seek more personal direct sales channels such as HBO and Showtime television stations. Microsoft now has to start playing Xbox Live, ESPN, Disney's TV show.
The source said that from Microsoft's new Internet TV services require at least a year, but the current talks have achieved some results.
Microsoft said it will not respond to speculation or message, and ask the staff to participate in these negotiations confidential.
Currently, Netflix and Hulu on charge $ 7.99 per month service charge, but investors worried that high charges would be detrimental to Internet TV Internet TV industry profitable. There are two charges in this industry sources, is ESPN, a network user fees, one is advertising. Double charging for Internet TV industry is now the recession one of the industries most defensive.
Said a senior media, television or the Internet and will welcome the satellite communications company from the competition. "Competition as possible, we will still double charging mode, and perhaps also to improve the charge of interactive advertising." Informed sources said.
Place in the TV market has long been the target of Microsoft, Microsoft has begun to this end interactive TV areas, including Web TV and MSN TV set-top box software.
Informed sources said that Microsoft's latest plan is through social media, interactive advertising and animation technology to enhance the interaction between the audience experience.
Microsoft encourages users to use Xbox game console, which acquired the surrounding peripheral somatosensory Kinect, which allows users to voice control video playback.
Over the past few years, television channels and technology market is accelerating trend.
Google has launched an enhanced version called Google TV Internet TV service. Although Google has announced the selection of Time Warner's Turner Networks as its content partners, but the recent launch of a complete unplanned Internet TV service.
Apple has also been in contact with and several TV stations, but its global campaign was low-cost resistance. It is reported that Apple has already begun by News Corp's Fox and Walt Disney Company launched 99 cents a subscription television.
