subject: Blogging As A Marketing Tool [print this page] Blogging As A Marketing Tool Blogging As A Marketing Tool
Writing blogs or blogging is one of the simplest ways to reach people all over the world. Strictly speaking, a blog is a personal journal shared among any online community. Since it is considered personal, one would expect its subject material in casual format and approach. Blog posts should be in the 'first person' format. A blog's writer would share his every ideas and thoughts by videos, links, document, newsletters and opinions, all constructed within his blog.
Advantages of a blog are many. It is ideal to promote your products or services to any online community or your specific niche. As a marketer of your products or services, you can utilise a blog to exchange ideas and viewpoints with consumers. Your earnest suggestions, recommendations and guidance put up on a blog are more beneficial than just producing a catalogue and their cost on any site.
A blog acts as your interactive press. It encourages open expression and comment from existing clients who browse your blog. Public opinion on your advertised product or services can be collected quickly so that you can take the necessary actions or follow-ups quickly. Therefore you have to update your blog regularly, for instance, posting new content minimum three times a week to gain from this innovative way of internet marketing. Using Search Engine Optimization (SEO) and other tools can assist your blog to get to a wider audience, providing excellent publicity to your products or services.
So, how do you decide on which blog host to use to commence a business blog to market your products? There are free and paid blog hosts for you to choose from on the internet.
Free blog hosting normally does not permit you to have much power to dominate the design and layout of your blog. If you wish to convert your blog hits into cash, you may encounter problems because there are restrictions for you to insert ads in your blog. You also cannot use your domain name for your blog if you are using a free blog host.
However, paid blog hosts generally have good technical support, with online live chat 24 hours a day to give you extra guarantee and peace of mind. You can own what you have written and domain name. Therefore in the long run, your identity would not be wasted even if you are to move your blog to another host should there be any alteration of company objective.
After determining on which blog host to use, one should begin to design and plan the framework of the blog properly. You should construct a blogging style that is tailored to your targeted audience. Then you will have to include weblinks of other websites and blogs. It is good to maintain an earnest and interactive blogging quality which is in line with your business blog goals. Apart from having Really Simple Syndication (RSS), trackbacks, categories, tags and comments in your blog, the layout, style and content found in your blog directly reflect the image of you and your products too.
To gain more insights into internet marketing, Ou invites you to download the first chapter of "Internet-Rags-to-Riches" at http://www.yourfastonline.com for free.
