subject: Custom Magnets Offer Some Of The Best Advertising Money Can Buy [print this page] Although advertising is as old as business, new ways to get your message out there continue to be invented. Pop-up windows, mass-e-mailings, and posts on FaceBook are some of the newest ways to advertise, but it does not mean they are the best. Considering all the money and effort that goes into advertising, it is incredible to think that good old custom magnets are still one of the most cost effective ways to advertise.
The explanation is easy and reflects the most basic principle in sales: offer something useful to prospective clients and they will offer you years of loyalty. Personal relationships work the same way; if one party shows another that they are nice enough to want to help, they have planted the seeds of trust that form the foundation of any healthy interaction. Long after a potential customer has tossed away junk mail, skipped over e-mail sales pitches and flipped the TV channel, they will continue to see the magnet on their fridge that holds up their family photos. Because a magnet is useful, it will remain in place for years, often becoming a household fixture, thereby associating the business image with their lives and family. This is the kind of high-quality publicity it is hard to beg borrow or steal.
Most businesses offer promotional custom magnets for free at their point of sale or include them in a mailing. Because it is a free gift, no strings attached, recipients are already predisposed to look kindly upon the giver. Because it is useful, it will be incorporated into their lives where it acts as a subconscious reminder that your business is out there. Many magnets are doubly useful in that they make it easy to keep important numbers handy. Taxi companies, pizza delivery places, and appliance repair people get a lot of business through refrigerator magnets.
Considering all these benefits, advertising strategies do not come more cost effective. Ordering magnets is as easy as logging onto the internet. Many companies offer very reasonable rates and quick turnaround time. Often they will have graphic designers on staff that can turn your ideas into catchy designs with little or no hassle. The one time expense for a shipment of custom magnets is comparable to an order of business cards or calendars, but when you consider that, these ads 'stick around' for years to come, the true advantage becomes clear.
These days it is easy to find brilliant colors, custom shapes, and all kinds of special little extras from manufacturers. Choose a pleasing friendly design and distribute widely. Your custom magnets will continue to work for you year after year. Amazingly, as potential customers hurry to dispose of other ads, they will eagerly pick up your announcement and happily put it in a place of honor inside their home where it will always be visible and never get lost.
