subject: Plush Toy Into The Internet Culture As An American Best-selling - Plush Toys, Value-added - The Toy [print this page] "Haiming Ke" Plush Toys Ordinary plush toys look no different, but because into the culture, rely on network games became "America's most popular toys in 2007."
Traditional plush toys in recent years in the low profit era, occurred in the summer of 2007 large-scale recalls of Chinese-made toys is undoubtedly worse, making the Chinese toy manufacturers to develop overseas markets difficult.
Multiple hit in this very period, Zhejiang Haili Holding Group's own production, "Haiming Ke" series of plush toys are thriving in the foreign market throughout the year selling more than 100 million in the United States only, to an average of every three Americans have a share of Hayley production of plush toys hot foreign markets. Fang Guangming, chairman of the Harry Holdings
view, this is not accidental miracle. As early as 2004, Harry began with a U.S. group Toys & Gifts Company Cooperation , Will produce the "Haiming Ke" plush toy and online game cleverly combining, creating a new toy marketing. After 2 years of network operation, pick up the second half of 2006, 2007, received an unprecedented response.
"Haiming Ke" ordinary plush toys stuffed toys and looks no different, but because into the culture, rely on network games became "America's most popular toys in 2007." Hayley holding out a "relying on information technology, into the cultural and creative, driven Traditional Toys Manufacturing "new industry model.
"Children to buy toys, coin password to access the site after the site grouped arts, mathematics, language, science, children, world, pop and entertainment categories, like a child growing paradise." Fang Guangming told "Zhejiang" children of a certain age to buy, "Haiming Ke", the on-line adoption of an animal the same age, by the only animal on behalf of children living in the virtual world, making friends, learning, travel, participate in various competitions.
Because "Haiming Ke" series network have access to children's toys, puzzle above website password, its worth several times the ordinary plush toy. In the United States, Canada, retail stores, "Haiming Ke" plush toys are often out of stock status, a ten dollar toy was Scoop up more than 100 U.S. dollars. Following last year's record 110 million U.S. dollars of sales records, for the first 5 months, Harry's sales in the U.S. market continues to increase rate of 30%.
"Haiming Ke" toys in the U.S. market a big success, so that Harry "Toy Kingdom" territory has become increasingly clear. Fang Guangming to "Zhejiang" said Harry holding the forthcoming national children's well-designed for children puzzle game "Growth Paradise." "By then, children can be assured that that the first designed specifically for children, pure green safety net to play the game so that children can use their favorite form of green in the world to learn the common sense of life; to dull the knowledge into to easy entertainment, the knowledge learned in the game. "
Fang Guangming said: "Hayley traditional business model innovation, the high-tech manufacturing enterprises and the combination of cultural and creative industries, companies embarked on the production as the foundation for new breakthroughs in information the way companies develop and improve products added value to enterprises in the fierce market competition in order to obtain large development clever change. "
Expert Comments (China B2B Research Note):
Toy industry is a low entry threshold industry. A number of industry business competition, the current average gross margin less than 5%. Which occurred some time ago made toys were recalled in the event more difficult to make many enterprises. Hayley holding in such an industry can grow in, should be fully benefited from its new business model and excellent quality control system.
Harry holding the traditional retail model and modern online marketing combine to "sell toys" to "selling culture", by the entity combining toys and virtual life, given the cultural significance of toys for the product provide a higher added value.
? Venture Capital Co., Ltd., Zhejiang University President Zhu Guoying
