subject: Vector art and it's importance in the promotional products industry [print this page] Vector art and it's importance in the promotional products industry
In the promotional products industry, prepress services like vector art and embroidery digitizing are as important (if not more) as promotional products, themselves. After all, the reason companies choose to add promotional products to their marketing mix is to ensure that their brand names and logos are viewed repeatedly.
Company logos from computer images must be converted into vector art in order to get clear, high quality art that can be printed on physical products. Companies that are using promotional products for the first time will need to ensure that their logos are in vector format. Vector artwork will generally be in the following industry standard formats: PDF, EPS, Corel Draw or Illustrator.
As a distributor or supplier, you will be expected to offer camera ready art services to your customers. Distributors and Suppliers charge a one-time artwork fee to convert logos into vector art. Customers are then given CD or e-mailed versions of their vector art to use for any promotional products purchased in the future.
If you are new to the promotional industry and don't have your own artwork design studio, don't worry. Most distributors and suppliers outsource their artwork to artwork specialist service providers. High quality vector art requires skilled artists and there are many experienced, cost-effective prepress service providers that you can choose to outsource your artwork to. Camera ready art can be generated anywhere between 24 hours and 3 days, depending on the complexity and turnaround times required.
So now that you understand what vector art is, go ahead and pick a reliable artwork service provider as an essential partner to your business. Once the responsibility of quality artwork design is taken away from you, you can use your resources to promote your brand. A quality artwork partner is a key to being successful in the promotional industry.
