subject: Innovation And Stick To The Chinese Toy Industry In The Future Where To Go - Toys, Toys, Innovation [print this page] Raw materials and labor with rising prices, the original price advantage in India and other new manufacturers in developing countries under the pressure of diminishing. All certification costs, RMB appreciation and sluggish U.S. demand and other factors that greatly tested the China Toy Company . In the first 7 months, China exported 4.18 billion U.S. dollars toy, a substantial increase over the same period last year, down 22.4 percentage points. China's largest production and export areas of Guangdong, exported 2.91 billion U.S. dollars, an increase over the same period last year dropped 39 percent, more than 3,600 small and medium enterprises toys out of the export market, accounting for the same period last year, 77.8% of the total number of export enterprises. Many enterprises have to face out, people have to think: China's toy industry in the end how to do?
Innovation?? Development to win the "killer"
20 years, most of China's toy industry in a "processing" mode of production. According to statistics, China's exports accounted for U.S. toy imports U.S. toy 76.5% of the total, accounting for 70% of U.S. market share of over, but its sales are only the U.S. market below 40% of total sales, while the gains we have only 10% of retail price, while the remaining 90% of all U.S. Toy Design , Dealers and retailers. Obviously, this "marginal profit" difficult long-term, the Chinese toy industry, if not take the road of innovation, invention and innovation continue to toy breeds, foster their own brand names, there will be more companies to impasse, has been eliminated.
Earlier years, Taiwan's toy industry has once hovering mainland products, strong price competition, and the popularity of Internet games, Taiwan's toy industry greatly impact becomes very difficult to maintain profits. Taiwan was in the computer, communications and electronics products have a strong advantage, the Government will support enterprises to develop innovative advantages, and actively break through, and finally developed into the IC technology, intelligent toys. Adding new features Traditional Toys And dolls, fashion and more interactive features, so Taiwan's toy company out of its predicament and began rapid development.
Recently, the Guangdong Olympic culture flight animation Limited IPO application is successful it will produce, as the largest animation toy company, its business model innovation is the successful listing of its maximum thrust. To create their own cartoon image of the open circuit to drive significant growth in sales of animation toy "Olympic fly-type" profit model, in the country is still new, but in the international arena has long been successfully used for many years, generations of Japan, for example, from 1963, launched the first cartoon image?? Astro Boy has already trained a large number of classic cartoon image of the Gundam series, Ultraman, etc., derived from the classic cartoon image of the toy products, has sold more than 20 years. In the generations about 30.4 billion yuan in 2007 the total sales, only Gundam, battle series, Dragon Ball, the four classic image of Superman masked the contribution rate of income has reached 23.28% on.
The importance of innovation for a company like blood, can only add a constant supply of new blood to survive. Long Plastics (Suzhou) Co., Ltd. production PU toy ball in the domestic innovation and production of plasticizer-free plastic products, its products are sold by the Disney authorized European and American markets; Suzhou sound wood forest products wood toys Co., Ltd. products use natural vegetable oil component toy paint, solve the problem of the troubled wood toys excessive lead content and other issues; Zhejiang and letters Wooden Toys Limited combining film "Calabash Brothers" and create a series of cartoon toys, wooden play into the culture for the ... ..., we are pleased to see that Domestic Toys Industry innovation, but not enough, some close to the hot news of the commemorative toys, exquisitely fine art toys, unique features Adult Toys , Combined with animation of toys and video networks using new technology high-tech toys, etc., can be continued in-depth research and development direction. We need more drilling in the toy innovative real talent, of course, first need to pay more attention to the government and enterprises.
Moral stick?? Meet the challenges of "protection"
2007 8 on 2 and 14, the world's largest toy maker Mattel Inc. (MattelInc.) has recalled 967,000 children's toys and 18 million toys, the event is due to paint used in toys excessive levels of lead, and the foundry company in China Foshan Lida Toy Co., Ltd. has been halted and the State Administration of Quality Supervision products are banned from export. Events caused by the international toy market, "China" or even the quality of suspicion of fear, many domestic enterprises have toy factories close down.
