subject: Ministry Of Culture Provides 10 Million Funding Over The Threshold Of Failure-sns Sns Developers [print this page] Recently, the Ministry of Culture confirmed that, following the first six Network Games Enterprises "parental guardianship of minors online game works", the 36 domestic companies have launched a second pilot. Notably, Thousand Oaks, happy network (kaixin001.com), wash rice and other SNS game for the first time the network was formally incorporated into regulatory areas of the Ministry of Culture.
This message are of great concern to the industry. According to informed sources, the end of last year, the Ministry of Culture, Press and Publication Administration position will have the attitude of SNS regulation after the game, had given in June 2010 introduced a timetable for specific measures, the Ministry of Culture, this move is likely to be considered SNS game is a prelude to introduction of regulatory measures.
Insiders expect the global market for social gaming five years will reach 15 billion U.S. dollars, but how to conduct effective supervision on the new thing has become a challenge for government departments, in particular, is very active in the SNS platform, some third-party application developers, how to define their corporate identity and become the industry standard terms of the focus of attention.
Web site that "trust" compromise Monitor the work of the Ministry of Culture
, Thousand Oaks, happy net, wash rice per capita support for the network. It is reported that "parents of custody of minors online game project" is guided by the Ministry of Culture, online game companies involved in the implementation of self-initiated and self-regulatory action. According to the Ministry of Culture requirement, participants must establish a "monitoring project" service page, publish consultation telephone line and receiving procedures, parents can raise their children the real-name acts of the game monitoring requirements.
Previously, the Ministry of Culture has also been implemented on several large-scale SNS game company management, such notice will be happy farm "stealing food" changing the name, the gang game against SNS, SNS required to modify the content of the game manufacturers. It is understood that the Ministry of Culture of the SNS to the main game company issued a document requiring persons engaged in the Internet Online games Theater operations, and have to go through Internet culture operating license (including online games).
According to the provisions of the Ministry of Culture, "for the newly established online games business activities in the Internet culture business units in addition to meeting the relevant requirements, should have more than 10 million yuan of registered capital."
This is also the industry that most of the current SNS platform, third-party application developers also do not have such financial strength, this provision may discourage a large part of the developer.
However, there are thousands of oak and other sites hosted proposed "compromise" third-party developers to share the same time permit SNS site, while site responsible for the content of their game - in this form to accept the supervision of relevant departments. In this case, the government brewing in terms of how to define the identity of third-party developers, who only a few of the small team, it needs to have independent legal personality and millions of registered funds? Or consider the site's hosting compromise? The industry will continue to wait and see.
Developers can speed up the "sea"
Held last week, Facebook F8 Developers Conference has attracted global attention. The Facebook platform is currently operating SNS established only three years, the game developer Zynga robust in much of the capital markets, analysts said the company has reached 5.0 billion valuation of the figures, the current more than 120 million online game users 2010 revenue will be more than 450 million U.S. dollars. According to the CEO of the company's expected five-year global social games market will reach 15 billion U.S. dollars in the market.
However Zynga also caused some of the current practices of the user controversial, once a foreign media reported, a British 12 year old boy, Zynga's games in the consumer credit card on the mother's 625 pounds and his own savings of 288 news.
But there are also the industry, told reporters that if the Government set the threshold too high may also result in a number of third-party developers to speed up the "sea", "would have had now many developers improve the product on the domestic platform, and then to Facebook intention of operating on the world, of course, global platform, Facebook needs in a considerable promotion expenses, which also makes developers dare not act rashly. The present situation may cause many developers to reconsider the Facebook platform, such as overseas operations.
