subject: Product Positioning Template – Learn Where Your Product Fits [print this page] Product Positioning Template Learn Where Your Product Fits
Deciding which idea to turn into a business concept is one of the hardest decisions that any aspiring entrepreneur will face. However, once you've put in the hard work to make your initial product or service line a success, it might be time to think about expanding into other avenues. Unfortunately, the worst thing that you can do is assume that a new product line will be successful just because your initial idea was a hit. Before you decide on a new product or service to add to your existing line, it's essential to make sure that it can be positioned naturally within your current brand. The need for a Product Positioning Template Although you and your management team may have come up with a number of possible ideas for new product offerings, it's important to make sure they can pass a rigorous and objective evaluation process before they are sent into production. Without a streamlined tool that can make sure you evaluate a new product or service from all possible angles before you move forward, it's likely that you'll find yourself thousands of dollars into a new endeavor before you realize it's not a good fit for your company.
What is a Product Positioning Template? The Product Positioning Template is an easily downloaded tool that you can open up and customize right in your existing Microsoft Word software. The template will help you to answer essential questions about your product ideas, including how the product will be defined, what the target market for the product will be, where the target is located, industry problems that could make it different to access your target audience, how your company will overcome these industry problems, which features can be best used to address problems, and what primary messaging could be used to market the product effectively.
The great thing about the Product Positioning Template is that it contains a Competitive Positioning Map and a Product Comparison Matrix which can help you determine how your products will need to be positioned within your industry in order to be successful. If you are having trouble determining the pros and cons of your prospective product in an organized fashion, this document will help you to identify the areas that are lacking. There is plenty of space for you to fill in descriptive information and then rate your ideas when the details are recorded.
