subject: Regarded Highly By The Chinese Cabinet Market, Innovation Has Become A Top Priority - Cabinets, [print this page] With the economic crisis Home The impact of the manufacturing sector, so that integration is already in crisis center Cupboard Industry is "even worse." According to insiders, the current cabinet business major crisis facing the biggest surge in production costs, profits fell sharply. In this regard, the face of kitchen electric companies, big foreign companies to enter the kitchen cupboard areas, some small and medium enterprises may have been cabinet out of the market, but different brands Zeyi innovative means to adapt to the market, trying to win from the dangerous environment.
Innovative business ideas, home to the cabinet to tap into the industry. It is understood that some domestic companies have brand cabinets with their production and Sell Kitchen electrical capacity, capacity of 20 billion in the kitchen to face electricity market, some high-end kitchen cabinet company that own electric lines had to meet consumer demand for integration of purchase. In addition, some cabinet enterprises have come to realize only stare at the cabinet itself is difficult to break through the current market difficulties, therefore, a large number of enterprises have started to engage in Pan-cabinet home industry, such as the overall Home improvement , Wood work, Home Appliances So, if it makes money, they Yi Gai in the bag.
Advance layout, brands Running out of Time " Kitchen . "According to the survey, in the past year, the native brand cabinets great action, especially as Haier, Changhong and other home appliance giants are entering the cabinet industry, occupation of a place. On the one hand, brand cabinets withstand" were praised " pressure, continue to develop new products and increase market share; the other hand, began to expand the market direction, looking for more outlets. Although cabinets and appliances have a more in-depth integration of business, but is capable of home appliances, cabinets, work closely with the "kitchen" is very few. According to industry experts, cabinets and appliances and even the supporting after-sales service, etc after only big brands have the strength to support, market integration is inevitable. But what is certain is that "Kitchen" will be the future trend.
Aim hardcover room, home museum and deliver brand culture. With the tilt of national policy, fine Decoration Become the main trends in home decoration. The resulting market value also caused great attention to the cabinet industry, some companies are eager to begin preparing a share. Meet the "fine decoration in" the coming developers how to throw "Hydrangea" is the first cabinet company to face the problem, which requires the whole cabinet industry norms, serious self-discipline of enterprises in various cabinets, and cabinets to enhance the overall quality of the product and competitiveness.
Bid farewell to a price war, improve service rich brand elements. At present, China cabinet industry has shown a gratifying side. Although the raw materials, labor and other factors reduced the company's profit margins cabinet, but also creating a greater price pressure, but in terms of big brand companies are once again enhancing their opportunities. Many corporate executives have said the brand, brand companies to continuously improve the enterprise's culture, value added, simply leave the "price war", but also will play the "emotional card" ability to improve communication of corporate culture and enhance the public sense of identity, to brand rapid rise in the corporate culture.
It is understood that although this year's macro-economic background had a great impact to the industry, declining corporate profits, but domestic companies are still very optimistic about China's cabinet cabinet market. This year will focus on strengthening our cabinet business innovation and green technology Environmental protection Year, to enhance scientific and technological innovation, service levels become a top priority.
