subject: Stock Does Not Question The Appliance Giant Crazy Main Service - Home Appliances Giant, On [print this page] Aggression from technology to the market monopoly, has been deeply hurt the Chinese multinational giants family business power, can not expect to be immune by "non-core business services" to save himself.
Shanghai and Shenzhen this year, according to third quarter earnings, household appliances US listed companies, TCL, KONKA, Hisense, Haier, Chunlan, Changhong have been involved in the stock market, these companies either spend a billion dollars in funds "Beating Issue" business, or the number of holdings of shares in the secondary market objective to achieve profitability.
Plight from the competition to the "non-core business services"
Chinese home appliance industry, once "trump card" Military - TV, decline in market share, profit margins dropped, lack of core technology, the price war worse, chain channel "force the emperor to abdicate," the reality of the market context, is losing its dazzling charm and aura. Made in a subtle color TV brands, Haier, Hisense, Skyworth, TCL, Konka, Xoceco, Changhong and so faced with the core technology from the industry, lack of integrity, profitability declined and overseas markets, the enormous increase of anti-dumping threat.
Ministry of Information Industry released data showing: from January to August this year alone, the country produced 9.18 million LCD TVs, made five giants: TCL, Hisense, Skyworth, Changhong, and Konka produce only 269 million units, accounting for 30% of the share, the rest of all the foreign giants and Taiwan-funded enterprises.
Sony, Sharp, Panasonic, Toshiba, landscape, Samsung, LG, carrying the core upstream panel TV market in China set off a Jinsi a production scale and market position in the wave of the attack, making the still immersed false prosperity in the market, the concept of the summit lost in the rhetoric and excitement at the impulse of the Chinese household electrical appliance enterprises, the emphasis is undoubtedly take the lead stick.
The flat panel TV technology has accelerated the trend of the rapid rise of the Chinese color TV industry, hollow and marginalization crisis - do not increase efficiency, low-profit high-end products, the costs, frequent price wars.
It is in front of all these difficulties, home appliances group of listed companies to wild stocks, Nuggets capital markets.
ChoiceAccording to quarterly, Konka, because stock, the third-quarter net profit to 13.2 million yuan, 2007, from January to September net profit 55.67 million yuan. Konka's main revenue also grew but was -4.75%, net profit growth of -18.62% chain. Can be seen, call the shots as to do business more sophisticated and profitable sideline. While behind them and permeated with survival than the development of logic.
Past three decades, multinational companies penetrate the Chinese market, technology and aggression is gradually achieving its monopolization of the "overt conspiracy" from the TV, computer, DVD, EVD, recorded in digital mobile and broadcast equipment, software to other with core technology products, are all highlights of this fierce ambitions.
In the face of this ambition, although the investment in the stock market for the time being profitable, but not Stir the core technology stocks, diversion of the main operators of large sums of money needed to invest in the stock market, it will be disaster for the industry.
Can be said that the Chinese household electrical appliance enterprises are entering the hollowing out of profits and technology. Is the standard out or to become a standard setter, the Chinese home appliance industry is facing life and death.
From the "world factory" to "value field"
Chinese appliance manufacturing industry to win the future, get rid of the embarrassing fate of the foundry, in addition to adhering to the "manufacturing lies in good products," and give the Nuggets a short-term stock and other capital market speculation, the more important is to get rid of the core technology as soon as possible "short leg walking" approach, really willing to invest in patent R & D to enhance the added value of products and brand premium capacity. Moreover, it go the way of sustainable development, with brand value and global customer satisfaction to restore China's home appliance industry, thus completing the "world factory" to "value field" changes.
