subject: How To Make Money From Home With Simple Email Marketing [print this page] How To Make Money From Home With Simple Email Marketing
Although there are many ways to make a living online, email marketing has remained an evergreen income model for one simple reason--it works like a charm. It is not only effective, but it is also inexpensive to run, and one of the best ways to drive traffic to your website to look up your latest offer.
Although this form of marketing is easy enough, it does require following some guidelines to ensure success. Here, then, are 7 strategies to win at email marketing:
1. Always get in a good mood before writing your emails. Mary Kay used to advise her sales reps to smile when they were speaking on the phone. The same psychology applies when composing an email. Your positive mood will create an upbeat, persuasive email. This will improve response rates.
2. It always pays to build your list from scratch. Forget about those tempting offers promising you hundreds, even thousands or tens of thousands of subscribers. These subscribers don't know you or care about what you have to say; they are completely unresponsive. Another thing you must never do is spam.
3. The body of your email may be brilliant, but unless you have a stunning subject line, it will go unread. Most people are reluctant to open up emails because their inbox is usually full. So you have to grab their attention with a subject line that piques their curiosity.
4. Keep your emails real. There are three ways to do this. First, don't make statements that sound too good to be true. Even if you do make $10,000 or more a month, nobody will believe you unless you can prove it. Second, don't promise one thing in the subject line, but deliver something else in the body of the letter. Your readers will feel tricked and be unresponsive to your message. Thirdly, don't make promises that you are not prepared to keep. If you promise to answer any questions, be sure you read all your emails from your readers.
5. Don't cater to cheapskates. If your emails are loaded with freebies, don't be surprised if people get angry when you start charging for your products and services. While it may be nice to throw in a freebie now and then, don't overdo it because then nobody will buy from you when you have something for sale.
6. Make it interesting. Be witty, personable, charming, and don't sound like a corporate monkey. Be a real person, not a drone. Never, ever be boring! Your online personality has to be larger-than-life.
7. Although it is important that you recommend products and services in your emails, you should not do it all the time. Instead, break the pattern by writing genuinely informative emails without asking for anything in return.
Applying effective marketing strategies is the best way to learn how to make money from home. When you become an expert marketer, your dreams of financial independence will come true.
