subject: Google Instant for More Precise and Quicker Searches [print this page] Google Instant for More Precise and Quicker Searches
The popular search engine recommends Google Instant for more precise and quicker searches.
Precision with Google Instant
What is Google Instant all about? It enables more precise and quicker searches through live search query editing. This is a new innovation that users will soon find indispensable, according to Google.
SEO and businesses can benefit from Google Instant, if they adapt to the new way in which users conduct their search. There isn't any indication of Google Instant making SEO redundant.
Live Search Editing and More
Live search editing brought about by Google Instant enables users to get exactly what they're looking for, and if not, modify their query and get the expected results all in one quick process. The results come in as the query typing process goes on, lending speed to the entire procedure. Long-tail keywords will therefore fade from significance and a successful SEO strategy must focus on short-tail and precise keywords, as they are the ones Google associates the user's particular search query with.
Predicting the Query and Delivering the Results
When the user begins entering a specific keyword, Google predicts what it will be and immediately brings forth the results. If I intend to search for "laptops," I would only have to begin entering "lap" before which the results begin appearing at a section of the page. Even if I need to search for "laptop carrying case" I only need go as far as "laptop" or perhaps "laptop ca" and Google will predict what I'm looking for.
Based on this observation people would easily become fans of Google Instant for more precise and quicker searches. There just isn't any need to complete my query. No long-tail keywords will ever be entered by anyone using Google Instant.
Google will associate anything the user enters with a precise, direct and short keyword and then display the results. A successful SEO strategy will therefore have to include keyword optimization based on these direct and short keywords and keyword phrases. After all, the search engine giant has designed Google Instant for more precise and quicker searches.
