subject: Seeking Out the Newsworthy [print this page] Seeking Out the Newsworthy Seeking Out the Newsworthy
Conducting online public relations can be a highly effective way to build your brand, drive traffic to your website and even garner some media attention as well as increased consumer awareness for your business.
However, all too many business owners make the mistake of assuming their company just isn't newsworthy. They fail to see the opportunity for promotion and miss out on the chance to boost brand recognition and website traffic. Don't be one of them!
The next time you want to kick your marketing efforts up a notch, consider distributing an online news release about your business. You may be surprised by how many newsworthy events are happening right now in your office!
Consider the news releases we've written about our own company, Miles Technologies. You might not expect an IT company to have newsworthy events, but community awards, company expansions and new product launches have given us opportunities to update our customers with recent developments.
Consider writing a news release when you:
Open a new location
Win an award (this can apply to your company, executives or employees)
Launch a new product or service
Promote an existing employee to a management-level position or higher
Achieve a company milestone, such as a 10 year anniversary or a certain number of clients
Expand your service area to a new geographic marketplace
Hold an event
Be sure to choose a topic that is timely and current. Once you have an event to write about, follow these tips when writing and distributing your news release:
Include the details regarding who, what, when, where, why and how.
Keep it short. Include the relevant details and keep it interesting, but be concise.
Include a quote to make the story more personal.
Use keywords in your headline.
Use attention-getting words in your headline.
Know the audiences that will read your news release and write for them.
With all that said, if this sounds like something you aren't sure how to do on your own, don't worry! There are people and programs available to help. With Miles Broadcaster from Miles Technologies, a public relations campaign that includes news release writing and distribution services can be created for your business.
Using Miles Broadcaster takes the extra work out of your hands and puts it in the hands of seasoned PR professionals. Starting from scratch or any small idea you may already have, a PR team will take care of crafting and releasing newsworthy material that will reach your target audiences.
Now you know the basics of writing a news release. The next time something newsworthy happens in your business, write about it and share it!
