subject: How a Bad Customer Experience Can Ruin Your Business [print this page] How a Bad Customer Experience Can Ruin Your Business
Anyone who runs a business knows that a bad customer service experience can cost your business a lot of money. However, many people don't spend the time to focus on the individual customer. Customers will not keep quiet about a bad experience. In fact, people are more likely to share a bad experience than they are a good one.
If you are building a business online this is just as important as an offline business. Some people get the idea that they do not have to provide customer service because they are online. This is the worst mistake you can make. Your customers have access to millions of people who could be your potential customers. Do you want them to hear how good you are or how bad you are?
Viral Reputations
Information tends to go viral around the net. One bad blog post, or email passed around can destroy your reputation online. If you get accused of spam, or taking advantage of people, you have to respond to it quickly. You have to figure out a way to make your response go as viral as the bad news did. damage control will take time away from other important aspects of your business.
With the wide range of social sites online, one person spreading a rumor about you will reach many people faster than it will probably reach you. The bad thing is that sometimes a bad situation goes viral and the original person never even tried to work things out.
Set it and Forget it Fails
Simply building a website and forgetting about it does not work. You will receive emails from readers that need to be answered. You will have to track the progress of your traffic, and keep an eye on the competition. Forgetting to keep track of what is going on with your websites could prove disastrous to your online success.
Take the time to provide a valuable experience to your customers online. Build strong relationships with the people who see your site. Instead of trying to dominate every market on the net, Try to focus on a few niche markets so that you can spend your time taking care of your visitors.
Building good relationships online takes time and energy. IMRelations is here to help
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