subject: Local Pharmaceutical Companies To Speed Up Cloth Point Of Overseas Medical Devices In Emerging [print this page] Domestic medical device companies increasingly focus on emerging markets and developing countries health care reforms, especially the digital, information-based health care reform process
The beginning of 2009, Dubai Grand Hyatt Dubai Hotel. When the "Neusoft Medical Middle East FZ-LLC" very Chinese characteristics to mention the Big Dipper brush painting and calligraphy was written on scrolls when it is difficult to imagine just experienced the financial crisis and sovereignty, held in Dubai, a subsidiary of the establishment of a high-profile celebration will be one of China's medical device company.
The same day, from Northeastern University-run enterprises developed from Neusoft Group officially announced that Neusoft Medical Middle East set up a subsidiary in Dubai. It is reported that Neusoft Medical is in fact following in the United States after the establishment of overseas branches to focus and layout of the emerging markets, the ability to upgrade another step in the localization services.
In fact, after the rapid development in recent years, China's domestic medical device company is gradually to go abroad, try to display their fists in emerging markets.
Lazi is intended in the Middle East in Dubai
Just last November because of the debt crisis led to the local airport was once a "abandoned the vehicle and boom" in Dubai, is now once again become the local medical device company in the Middle East base for the layout.
Neusoft Medical subsidiary in the Middle East, the establishment of the ceremony, the Neusoft Group Neusoft Medical's president and vice president and son of band, said Jiang, a subsidiary of Neusoft Medical Middle East, the success of the formation and formal operations, "will be a leap into the international business Neusoft Medical type development is an important milestone. "
"Medicine Economic News" reporter learned from the medical Neusoft, as early as five years ago, Neusoft health care began to actively explore the Middle East market, and attract Neusoft layout in the Middle East due mainly to a huge market space in the region.
It is reported from 12 countries formed the "Middle East" region, where the majority of countries for the wealthy oil-producing countries. To Kuwait and other rich Middle Eastern countries, for example, a doctor of its nationals by the Government. These countries have good medical condition, the hospital medical equipment, the same level and some Western European developed countries. Thus, in recent years, the Middle East has become the world's medical device manufacturers race to compete in the market.
Up to now, a number of countries, medical device manufacturers have in Dubai Airport Free Trade Zone has established its own medical equipment assembly plant, with a view assemble the product in the local and then to expand its sales in the Middle East. The Neusoft The formal establishment of a subsidiary in Dubai, stated, "I will take full advantage of the convenience of a free port of Dubai for the Middle East providing high quality and high value-added products and services."
Concerned about the emerging opportunities for health reform
At present, the domestic taste the new opportunities brought by medical reform, the medical device companies are also concerned about the international medical reform that are launched in emerging markets, hoping for opportunity.
Reporter from the China Medical Device Industry Association learned that, in order to help businesses to better grasp the global medical device market opportunities, the Association at the Fifth Congress of the data compilation, already the world's major countries and emerging regions medical device market, a detailed introduction.
Dubai, for example, the region has been the implementation of the United Arab Emirates as the first national health insurance, city, United Arab Emirates plans to use three years to the introduction of universal health insurance. In accordance with the Ministry of Health announced a "strategic framework for 2008-10," details of the United Arab Emirates will focus on improving medical science and technology and management level and in health care facilities, the construction and transformation of substantial funding. There are forecasts that the United Arab Emirates medical products will continue to maintain strong growth of imports is expected to market in 2009 will amount to 6 billion U.S. dollars in 2014 is expected to reach 819 million U.S. dollars.
It was also in the stimulation of a variety of favorable factors, last year, held in Dubai, "Arab countries in the Middle East International Seminar on Medical Device Market" success attracted participants from 70 countries of the 2300 medical device manufacturer of participants, including almost covers the current major international medical device manufacturer.
However, more unfortunately, a long time in the Middle East's high-end medical equipment market, a major share of multi-occupied by the United States and several other developed countries. According to Chinese Medicine & Health Products Import and Export Chamber of Commerce released the statistics, in recent years of China's medical device products for exports to the Middle East has been an annual 20 million to 3000 million dollars, and the entire Middle East, the total size of the medical device market has been more than 10 billion U.S. dollars.
Analysts pointed out that the Middle East, China's medical device market is a very important market, domestic medical equipment companies in promoting the global strategy, has begun more and more attention to emerging markets and developing countries health care reforms, In particular, digital technology, information-based health care reform process. Set up a subsidiary abroad will help these Chinese companies to enhance the localization of products and services overseas capabilities, and to better integrate into the local health care reform process.
Is held every year in the Middle East "Arab International Medical Equipment Exhibition." Information shows that the exhibition is the largest exhibition in the Middle East, exhibits a more complete categories, the exhibition good results of the international professional exhibition of medical equipment. Since the first held since 1975, exhibition scale, number of exhibitors and visitors has expanded each year in the Middle East Arab countries, hospitals, medical equipment dealers have been among the reputation, which has become the leading Middle East healthcare exhibition. This year, January 25 ~ 28, was held at the Dubai World Trade Center, the 35th Middle East Dubai Expo medical instruments and equipment. China's annual exports to the Middle East countries, medical devices products make up only 0.2% of the market share of 0.3%, in theory, there are still huge room for growth.
