subject: Facts You Want To Know First About Email Marketing [print this page] When you search for the best online marketing strategies, you'd notice that email marketing gets a lot of mentions. What really is the deal about this type of marketing strategy? For a beginning businessperson, the term might seem quite big; but when you compare it with other strategies, you'd find out that it is not only the easiest to employ, but the most cost effective as well. This makes it a big hit with netrepreneurs.
Before you get the incorrect notion that email marketing is as simple as coming up with an advertisement, sending it to a random list of emails, and waiting for traffic to increase, let this article be your guide in getting to know this online strategy. The below are facts you would want to know about marketing through email in order for you to maximize your efforts in reaching your Web site traffic, thus, targeted sales.
Efficacy. In the US alone, approximately 150 million people use emails on a day to day basis. For one, emails help people connect with others within a matter of seconds despite the distance that separates them. It has even surpassed the telephone as a preferred medium of communication. With the constantly improving features that email providers come up with, this type of marketing strategy is sure to go the distance. Gone were the days when emails only used to be about sending mails. Today when you subscribe to an email service, you can also chat, receive news, post blogs, and several other perks.
Must-haves. For you to succeed in email marketing, you would need the aid of a software to help you assess, manage, and evaluate your campaign. Although a software will make marketing through emails easier, you have to take a proactive role in your online campaign else you will find yourself stripped of your Web site and paying the penalty for violating the laws governing marketing through emails.
Ease of use. In comparison to other online marketing strategies, marketing through email is relatively done with ease. Although search engine marketing gives a higher rate of return (ROR), it is a lengthy and complicated process. Marketing through emails mostly involves coming up with an HTML advertisement and sending it to contacts who have subscribed to your mailing list.
Returns. Compared to the any other direct response marketing strategy such as sending of ads through snail mail, the ROI of marketing through email is as high as seventy percent. Per ad you send, the cost of inputs is as low as a few pennies while the returns are as high as forty five dollars.
Control. Of course just like anything in this world, email marketing comes with its set of regulations which you have to abide to. Of paramount importance is making sure you do not violate the antispam policies. This means that every contact contained in your mailing list should have given their consent to receive emails about the product or service that you are selling.
