subject: Do's And Don'ts Of Using Promotional Items [print this page] Do's And Don'ts Of Using Promotional Items
Promotional items and products branded with a company's logo or slogan are used in marketing and communication strategies. Their sole purpose is to promote the brand of the particular company during that time of season; it can be in events, holidays, trade shows, conferences etc.
Looking at the phrase promotional items' you may think that it is easy to come up with a successful marketing plan, or anyone can do it; however many companies have lost a lot of money in using unsuccessful marketing methods.
Well you may wonder how or why people can go so wrong, but there are very basic and simple concepts to follow that some people neglect to consider in their planning process, they undermine the power of simple techniques which can either lift your company to its peak point or move to lower ground!
The following are do's and don'ts on what not do when considering using promotional items.
Do's
Companies use promotional items to promote their brand and to show appreciation to it's customers by either gifting them with certain products or giving them a chance to purchase these items at lower cost. To make the right choice in promotional items companies should consider the following:
Get to know your target audience and use items that are of everyday use to people for example, toiletries, T-shits, dresses, kitchen utensils like coffee mugs, plates, and cutlery. In a survey of the average shopper it was found that women shop more than men. You could use this to your advantage in your next campaign.
Promotional items should be designed to match the season or event for example, if its Christmas, colours like red, white and green should be used on the items with all the wordings of seasonal greetings. If it is in a conference, it has to match the theme of the conference, for example, pens, coffee mugs with the theme of the conference written together with the company's brand.
Don'ts
Avoid promoting useless items, luxurious or fancy items which would have cost you more because they will not be used day to day, thus loosing out on branding opportunity.
The quantity of items should be considered carefully. If it too much, it will end up wasted and if it is too little, your reputation might be at stake, people will definitely talk.
As a result you must consider various pros and cons while choosing the promotional items for your company. Considering various fundamental aspects in the planning process will facilitate in elevating your company's position and brand value.
