subject: Li Lang (china) Co., Ltd. Design Director Of Dollars Wen-bo Interview - Lee Lang Men, Namely, Wen-bo [print this page] Moderator: Welcome to China Clothing Net network studio, I was host Yaoyao. Please go to the field we have a famous fashion designer known, but also designers, Golden Award winner of design awards, design head of dollars from Lee Wen-Bo Lang teacher. First of all into account teachers and friends say hello.
Account Wen Bo: Hello everybody, good friends.
Moderator: I know that Lee Lang was named a finalist 07,08 Chinese clothing brand annual awards, you, as the chief architect of Lee Lang, Lang Lee what do you think the brand?
Account Wen Bo: Lee Lang apparel brands in recent years developed very rapidly in the whole, though more long-established brand, brand development process in China, from 2000 to now, after eight full years, the brand Li Lang very fast. Behavior in brand, market expansion, as well as design, the team upgrading and construction of the combination of these aspects, we are all in the industry say this is a more well-known things.
Moderator: mentioned the brand concept is simple but not simple, as the men, you how simple and easy to grasp here?
Account Wen Bo: This question sounds simple, but doing it is not the case. We mention a brand concept, we mentioned that simplicity is not simple, either consumer groups and industry, we all know that simplicity is not simple within the industry. Our brand positioning is the business men, who am in his work and life among the simple pursuit of the condition and lifestyle. In fact, simplicity is seeking to promote the issue of quality, that is the problem of quality. We all know that simple things are very difficult to do, and it is most difficult to do.
Instance, some artists Ye Hao, or the artist Ye Hao, he may draw a simple line graph, line graph of these are not simply of his ability, and the simple things in it. Simplicity is not simple stuff actually contains a connotation, is actually very difficult. Brand, whether we act to promote a concept of operations, also in product design to promote an idea.
Moderator: Lee Lang as business equipment, in men Casual Whether there are some new designs? Wen Bo
account: from the year before, China's business men of the popularity of the profits from the year before last, four points Lang Business Men's series of business men business man's life should be examined, with business fashion, business campaign, in fact, Everyone has four categories of life, year before last in the interest of business men and Lang four series, that is, business suits, business casual, business motion, business fashion, so that the first expansion of the network, the second increase in product structure, The third is to increase the consumer population, has increased the distribution of products, better occupation of our audiences and a good grasp of our market.
Moderator: 2009 Spring Men What trends do?
Account Wen Bo: in 2009 a lot of media have raised this issue, is a popular designer to grasp the problem, or is the consumer population. Because the popular thing is produced in the early prediction state, this is not absolute. Spring and summer this year is a big concept, such as business men should be popular and Women Leisure, fashion is not the same. Men of color from the business point of view, this may increase the green color, light purple last year, year before last, purple, green line this year, including the navy blue is a popular way to spring and summer.
Ways and styles popular spring and summer product diversification, richer fabrics, functional plus sports, leisure, fashion things in this year's spring and summer in the elements into the greater. First of all, my brand, Lee Lang increase this year, product and unlike in previous years, plus a lot of fashion elements, reflecting the quality of some leisure and the environment and the real theme of the combination products, there is fabric texture, as well as the structure of the different consumer groups positioning, including a combination of trends and international developments.
Moderator: Men's fashion color just said, which in our father's generation to wear pink and green clothing be bizarre dress up, but now it became popular. Men in the recent "In the Mood Man" appear how you approach this issue?
Account Wen Bo: This is a social phenomenon, the older generation, including myself have experienced that era, when wearing blue, gray, or even a set of very fashionable blue uniform, and that time has passed. The development of China's garment industry, as well as the development of Chinese brands in the world is shocked by the rapid development. Ten years ago, we designer, no designer's concept and design of the positioning, we tailor a suit to a tailor things, and now our color concepts, as well as style concept, not to mention the old generation, even the young are difficult to accept, now that's not the same, a lot of the Mood for Love, or the distinction between clothing sex or gender-ambiguous phenomenon, personalized clothing, personalized design, I think this is a social phenomenon.
