subject: Glanz Microwave: High Annual Sales Of 6.5 Million Units - Glanz, Microwave Oven, Electronic Oven - [print this page] Despite the global financial crisis, fierce cold, but compared to most sectors of the downturn,
Microwave ovens
Industry maintained rapid growth momentum, the world's leading brands
Glanz
The situation in the first 10 months of growth, based on the financial crisis in the fourth quarter remained under the influence of more than 50% of high growth, the industry's largest one of the highlights. Yee latest statistics in November 2008 report also showed that domestic microwave oven market volume continued to increase over the previous year, Galanz overwhelmingly firmly in and steady growth; but the poor performance of other brands, were down year on year more .
Glanz Microwave: high annual sales of 6.5 million units
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The financial tsunami struck, the public spending a lot of care, health care, education, entertainment and other expenses decreased to varying degrees, but the microwave oven,
Rice cooker
And a few other household equipment expenses rise, not fall.
Several
Home Appliances
Chain giants reflect the responsible person, Galanz is the only one in the whole industry to grow the brand. Despite the financial crisis erupted in September, a sharp deterioration in the macroeconomic, but the overall fourth quarter performance, Galanz microwave oven industry, the situation does not decline, which significantly increase the domestic market, several major home appliance chain stores in the delta have more than 30%.
Chen Gang, deputy secretary general of China Association of appliances that the current global economic downturn, China's microwave oven industry is still growing for three main reasons: First, the rigidity of consumer demand rising household microwave oven as the financial crisis an alternative to reduce costs of necessities 1; Second, highly competitive industry, the leading brand Galanz "affordable" reputation enjoys popular support; Third, national policies such as "home appliances to the countryside" policy pull on consumer confidence.
Reporter recently in a number of home appliance chain and department stores to see, microwave ovens become one of the most popular sought after stocking, in which white-collar workers and returning workers from the most enthusiastic consumers. It is understood that many white-collar office workers struggling to cope with intense work, or for the sake of convenience, often close to eating out three meals a day to resolve, but the prevailing cost of a meal in a restaurant high, health is no guarantee that issues such as increasingly The more changes in the economic winter diet, choose to go home cooking, microwave oven with fast, easy, health, energy, etc., become the first choice for the modern home cooking tools, the past, many office workers think that is a troublesome thing to cook Now find the red wave of Chinese intelligence to do home cooking is very simple microwave ovens, no cooking experience, people can easily make delicious meals to, spending more than eating out less than 2 / 3 and eat more nutritious yet more health. In addition to white-collar workers to facilitate their own use, there are many young consumers and the return of migrant workers to honor their parents to New Year's army to join the microwave oven, "buy a microwave oven back home, hot dishes, cooking can be practical, safe and convenient delivery The Spring Festival shopping for parents to buy anything more than the value! "
Concern is that in current circumstances, consumers more cautious consumer sentiment, even the microwave industry has been adverse economic gains across the board is not generally optimistic. The PRC, according to authoritative statistics report shows that the degree of concentration in the microwave oven market the brand to further enhance the financial crisis, Galanz a dominant, is the only brand to maintain sustained growth. Experts pointed out that with the deepening financial crisis, consumers are more rational, more affordable by the first brand recognition, industry first, the second will be even greater gap between brands.
Galanz microwave oven, according to the Chinese market, said Liang Hongsheng, general manager of sales, market capacity of microwave ovens in China in 2008 was about 10.5 million units, of which exceeded 6.5 million Galanz microwave units, creating a domestic high. With the advent of urban consumers replacement cycle, and the national "home appliances to the countryside" policy of stimulating domestic demand driven, in 2009 the capacity of China's microwave oven market remained stable demand is expected to rise.
