subject: Carrier Route Through Pushing 3g 3g Phone To Store Civilian - Operator-it Industry [print this page] "Buy 3G mobile phone Send thousand dollars in cash subsidy "," 3G Mobile Prices down 20% ", 5? 17 on the eve of the supermarkets have soaring, 3G, promotions opened the battle. The operators also frequent moves, and the major appliance stores signed Cooperation Agreement to spread out resources to promote 3G applications, the 3G seems to herald the coming civilian crisis.
Pushed together with the 3G mobile phone store Civilian
And had easily 34 thousand dollars compared to 3G phones, the reporter saw a couple of supermarkets, now 2,000 yuan 3G mobile phone has few, plus subsidies to operators and store, in fact, been a part of 3G mobile phone close to 1,000 yuan.
It is understood that the 5? 17 countries the United States launched during the event, the 3G mobile phone consumption and the preferential consumption appliances tied up virtually the 3G handset prices drop more than 20%. It is understood that use different grades of China Telecom tariff packages Tianyi users, as long as the contract for 2 years, you can enjoy all the home appliances GOME stores ranging from 480 to 5,800 yuan in cash subsidy, which subsidies can not only buy a mobile phone models, more redemption plasma, computers, refrigerators and air conditioners, Gome stores in all of the appliances.
And Chongqing Mobile and Suning Appliance will work, will the price of 3G handsets Heavy more than 10%. According to report, on May 17 that day, Su Ning purchase Chongqing Mobile G3 mobile phone can enjoy a 10% discount than the market price of ~ 20% of the price. Meanwhile, the purchase of additional designated gifts G3 mobile phone available Suning cookware, towels, gift boxes and other value Gift . Now until May 31, customers purchasing any of Suning Appliance stores a G3 mobile phone, also with original invoice to apply for a store value of 120 free "mobile phone wallet card", do card site top-50 in the purse and wallet card activation phone mobile companies will receive gifts worth 20 yuan and 20 yuan a piece of consumer vouchers.
Through the store channel operators as 3G Enclosure
In an interview, deputy general manager Li Yi-chi Chongqing Mobile is even more stress on the G3 mobile phone user experience. According to him, Chongqing Mobile phones next release of the G3 balance from the current 40 to more than 100 models, priced from 2,000 yuan to 5,000 per month. Chongqing, Chongqing Mobile will be a one-stop shop Suning 36 home business hall, run G3 mobile phones, Internet access and payment of this and a series of 3G and other general business, and in the field of business experience in the Office of Chongqing Mobile launched 3G Network And business, these are all areas of Chongqing City to the end of 3G network coverage after the popularity of ready.
And a mobile channel for those who store told reporters the reason and the appliance store operator collaboration, in addition to a wider distribution of household appliances shop store, there is the price of home appliances store resources. 3G phone is still in the market because of the incubation period, higher prices, less audience needs to be done to promote a higher price, and home appliance stores holding a variety of 3C consumer prices of resources, than simply their own mobile phone store and more carriers have the ability and endurance for the 3G mobile phones make more profit concession space. Of course, the appliance stores are willing to help operators tariff subsidies for their product promotion, but also the traditional home appliance stores in recent years, frequently with greater strength than other 3G products beyond household appliances, household appliances out of difficult situation trying to expand the trade territory, both depicting the need, then pull the market, this is the so-called win-win.
