subject: Marketing Your Brand in 140 Characters Or Less [print this page] Marketing Your Brand in 140 Characters Or Less
In website design, the credo used to be that one had an average of five seconds to capture the attention of a visitor with compelling "above the fold" content. If nothing placed immediately under the address bar prompted somebody to scroll down the remainder of the page, you could be certain the next action would either be the back button or a link offsite. While this principle still holds true - there will always be cause to optimize a website for maximum stickiness, it can be applied to marketing via social media. In the case of micro-blogging sites like Twitter, and to some extent the status update feature on Facebook, your space is limited. And every word posted must count.
It is said that brevity is the soul of wit, and where social marketing is concerned it is also the heart of your strategy. As you consider each tweet and status update to promote your products and services, you must choose the words wisely, and tempt followers to want to click-through to the point of sale or conversion.
One solution for gauging interest would be to approach micro-posts as you would your e-mail marketing strategy. When you prepare a blast, it's natural to want to achieve a strong open rate. Therefore, the subject line of your message is what will lead people to click through to the mail. One advantage to Twitter, as sometimes opposed to e-mail, is that certain words won't be filtered as spam. If you have complimentary products or deep discounts to advertise, usage of the words free and sale won't penalize you on social networks. However, it's also important to note how often you push the hard sell. Repeated canned text could be a turn-off to followers. Check your analytics to determine how many referrals from Facebook, Twitter, and other networks lead visitors to your landing pages.
Do you engage followers on a regular basis? As you study your social accounts and gauge what interests people, try a direct approach. Address followers with links to specific information on your site or third-party affiliates. Using a URL shortening service like bit.ly can inform you if your target, and others, click through on your suggestion.
Utilizing the economy of words to relay your company's message can improve traffic flow to your websi
Now Pay Close Attention --
Using your Facebook Fan Page to increase your business exposure and revenue is simpler than you've been told. Everyone with a facebook fan page faces the same two problems:
[Problem #1] How To Find Interested Facebook Users
[Problem #2] How To Bring Them To Become Your Fans
Facebook Fan Supply has been solving these two problems for hundreds of satisfied customers. The Facebook Fan Supply has been tried and tested and known to produce excellent results.
First: Click Here For Facebook Fans
Facebook Fan Supply always supplies REAL FANS targeted to your specific: Age Group, Keyword and Location.
Second: Order Your Facebook Fan Supply Package of 1,000; 2,000 or 5,000 Guaranteed Facebook Fans
Your new fans will arrive in 3 - 4 weeks and all fans are REAL FANS guaranteed to stick to your fanpage. Buy Facebook Fans today and boost your businesses online presence overnight.
