subject: Popular Functionalities of Keyword Research Software [print this page] Popular Functionalities of Keyword Research Software
There a many different kinds of full featured keyword research software out there on the market today. Notably, there are quite a few different price ranges these products fall into as well. Some require a large onetime payment, while others require a small amount down and a monthly subscription. All in all, you usually get what you pay for. As the title of this article suggests, I want to cover some of the popular functionalities that these kinds of keyword research software have so you have more of an idea how they can help you with your day to day search engine optimization (SEO) and search engine marketing (SEM).
Finding a low competition niche
Good keyword research software can actually help you determine if a niche is a good idea to enter before you spend months trying to take a piece of it. There is nothing more frustrating than entering into a niche to find out later that it's almost impossible to obtain any good natural rankings within Google. The software analyzes the niche by taking all of the relevant keywords and returning the amount of broad match and exact match data from Google search results for each of the keywords. This will give you an overall idea of just how much competition there is in the niche.
Of course, analyzing the overall competition is not enough to make your decision whether or not to enter into the niche. You need to know just how fierce that competition is as well. Most keyword research software out there can actually help you analyze the competition quickly and efficiently by giving you the top 10 ranking websites for each keyword. It will also return the domain age, number of back links to the page, number of backlinks to the domain, page rank and let you know if the website is listed in the open directory project (ODP). This can give you a pretty good idea if you will be able to rank within the niche.
Find out how much money you could make in the niche
That's right, find out how much money you could make within the niche before even entering into it. Keyword research software does this by evaluating the amount of traffic you would get if you ranked number one in Google for any given keyword and multiplying that number by the amount competitors are bidding in adwords. This can also help you figure out what keywords are actually worth targeting and what ones not to spend much time on.
Filter your data for clear and precise information
You can have all of the information in the world, but you if you can't filter to suit your needs it does you no good. Much of the software out there will let you apply filters to your data so that you can quickly analyze it and make an informed decision. A good example of this is when you are analyzing your competitors back links. After you generate a large list of websites linking to your competitors you can then sort those websites listed in order by Google page rank helping you get quality back links in a timely manner.
Before you purchase any keyword research software be sure to thoroughly research their website to see what features and functionalities the software comes with and that it will satisfy all of your research needs.
