subject: Chiropractic Marketing - Are You Getting New Patients From Social Networks? [print this page] Chiropractic Marketing - Are You Getting New Patients From Social Networks?
Are you a chiropractor struggling with the same outdated marketing tactics that your practice management guru has shoved down your throat? Is the "economic crunch" causing your practice many financial problems? If you answered yes to these questions, you are in the same boat as a vast majority of the profession.
Times have changed dramatically over the last 3 years and so has the communication dynamic. The learners will adapt and prosper while the learned will suffer severe economic consequences because of dinosaur ways of thinking. If you are one who looks to stay on the cutting-edge of new marketing and technology then you take action and establish a presence on social networks like MySpace, YouTube, and Facebook.
I've been teaching chiropractors and many other professionals to leverage social media (like the above mentioned) for the last 3 years now. I'm the author and creator a system that has literally transformed the chiropractic profession and the way successful chiropractors market overnight.
When I was first on these social networks, I knew there had to be a way to harness and leverage them to get massive amounts of new patients coming into my office. That's when I began the countless hours and months testing and perfecting a system that continuously gave me incredible results.
The main problem I see when chiropractors get on these social networks is that they begin to spam other people with blatant advertisement. This is a problem because people hate this and you will end-up being booted off the network. Now, of course, the proper thing to do is to seek a mentor who has already been there and done that so you can have the pure essentials and good how-to information. Few do this though, as they think they are the experts.
It really comes down to trust and credibility in the long-run. Perception is everything and if you don't appear normal while acting desperate, forget about "mining the gold" from MySpace, YouTube, Facebook, etc. Also, how much value are you providing your friends? What type of content are your providing? Does your profile make people want to stay longer on your page? These are all questions to consider when trying to utilize social media to indirectly promoted any product or service.
Video marketing on YouTube is the same way. You absolutely must provide a fortune in value for your audience or have content that makes people want to listen to you regularly. Begin to brainstorm today about what types of videos that you can make and how you will capture attention with the messages your provide.
Social networks will open you up to a whole, new world of fun and profitability if you have the proper and necessary guidance to do it right the first time.
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