subject: What Women Can Learn from Thirty One: A Review [print this page] What Women Can Learn from Thirty One: A Review
It's not often that women who wish to become entrepreneurs come across a business opportunity that offers more than just a standard business structure and a line of products. Thirty One, a business opportunity launched in 2002, was established by a woman for women. With its unique take on how a business can be run by targeting a niche, Thirty One has plenty of things that women can learn from.
Taking the personal approach
Thirty One has grown tremendously since its inception. Today, it boasts of over 10,000 consultants in the U.S. What sets Thirty One apart is that it focuses on ensuring that its product line appeals to its target niche.
The way the products are sold is also cleverly designed to appeal to women. First, products are introduced to potential buyers and marketers through well-organized home parties. Thirty One Gifts consultants earn a direct income from sold items. Once they have established their downlines, they also earn from generated sales as well. Consultants also earn added gifts and bonuses based on their sales and number of buyers for every party.
The product lines are varied, allowing sellers to reach a wide target market, from teens to singles to working moms. Products range from overnight bags and purses, mini-organizers and baskets, hand towels and aprons to note cards and stationery. To join, consultants can purchase a membership at just $99, which gives them exclusive access to special offers and an initial inventory of products to sell worth nearly $300.
For women everywhere who wish to start their own business, there a few lessons to be learned from Thirty One: find a target niche and build a following with value-added products, create a business that allows its owners to put their own personal stamp on the products and allow the target market to congregate in a fashion that they find most comfortable. If you do, results can be surprising and very profitable.
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