subject: Men's enterprise upgrading urgently establish a new flag - Men, Brand - Clothing industry [print this page] Men's enterprise upgrading urgently establish a new flag - Men, Brand - Clothing industry
Men Businesses are in the process of upgrading the enormous opportunities and challenges, with depth to promote global economic integration, among them, perhaps will have a new flag.
China Men After nearly 20 years of rapid development, industrial transformation and upgrading is entering a critical period. Since in 2008, the superposition of various unfavorable factors at home and abroad, including China makes including men Clothing Living environment of enterprises is more severe, in the upgrade process in the men's enterprises will face greater challenges and opportunities. The integration with the global economy deepened among them, perhaps will have a new flag.
7 wolf: walking the line of their international
Chow was trying to play seven wolves cause China POLO, and explore one of their own international routes.
2008 3 31, International Fashion Week in China, brewing three years of the new international designer label surface. French designer Daniel? Farui Te and seven wolves Cooperation The "SEPTWOLVES" brand officially released.
"This is a seven wolves in the history of a major strategic development." Chow was said. A survey shows that, with the Chinese garment enterprises with foreign brands in design, production, marketing co-operation started, there are already more than 500 international clothing brands to territorial forms of production into the Chinese market. In addition to the domestic one, competition among second-tier brand, the second-tier foreign brands has become a greater threat.
Chow was found that the seven wolves in terms of brand strategy, SEPTWOLVES is an international brand in China, brand development strategy is clear: targeting the new markets outside China, namely, Europe, Southeast Asia and the Americas.
According to reports, the brand positioning in the high-end line, and will target consumers located in between the ages of 25 -45 elite consumer groups to meet these new customer demand for personalized apparel grade. In the channel, the new brand will also work with seven products that distinguish the wolf in the past. SEPTWOLVE will be mainly stationed in front-line department store, part of the seven wolves settled in huge amounts of money to build their own living museum, a large flagship store and other terminals.
Previously, many foreign companies to Proxy 7 Wolf's brand to go abroad, but have been Chow was rejected, he believes that "not the time."
"Now, in a sense, the designer brand to grow and is a manifestation of international standards. At the same time, it will be the analysis of China's apparel market, an indicator of maturity." Chow was said.
His view, the international fashion field with the intensity of market competition, rising, more and more people realize that by "single-brand established the world" has passed. "Multi-legged walking, multi-dimensional brand development" has become a consensus of Chinese garment enterprises. With the accession of the new brand will be strong to make up for "seven wolves" in the men's fashion in this high-end business market, the blank, so that seven wolves clear hierarchical positioning, "a wide range of development strategies become increasingly clear. "he said.
But he also said that the designer is only just beginning, the future development is very clear, that is integration with the international apparel arena. 7 wolves will be based on the development experience of foreign counterparts, and now the developing trend to further increase the gold content of the designer, and gradually the international market.
Insiders believe that, SEPTWOLVE the launch of seven wolves in the history of a major strategic development, it could be seven wolves taken an important step in international routes.
SEPTWOLVE should be regarded as seven wolves "multi-dimensional brand development" an important step in the layout of chess, is one of the driving force of development of the company. Prior to this, the company has formed a seven wolves Red Label, Green Label, Blue Label and other series, covering men's business, leisure, Cowboy And so on.
Another driving force, it is has been important in the seven wolves occupy the status of channel strategy, which is an important reason why growth performance of the company. Apart from this, to improve the quality of channel operations has become a corporate agenda. The company has now been completed and 500 franchisees around the core of real-time data between the docking, and plans to be completed this year with all the agents and franchisees docking between the ERP system. Meanwhile the company is also under construction flat channel, plans to gradually compressed channel level, while encouraging the agents to open outlets, to achieve channel efficiency improved. Analysts believe that, through the establishment of multi-level marketing channels, the company will further enhance the brand and channel influence the quality of operations, while promoting sales and profits than-expected growth.
In fact multi-brand, international corporate strategic objectives, in the field of Chinese men are not uncommon, Shanshan is master here. But with Shanshan difference is that Chow was not agent Farui Te brand in Europe, but to seize its own brand to let go.
, Of course, easier said than done to high-end, but with strong financial resources, years of operation of multi-brand business, clutching the practice of independent brands and "brand management + channel management" model, this time to the seven high-end of the road Wolf got more confidence.
