subject: Social Media Manager - Who Needs One and What Do They Do? [print this page] Social Media Manager - Who Needs One and What Do They Do?
Social Media Managers play a vital role for today's most successful businesses. In this modern online landscape of constant change, conducting business on the internet it is especially important to have experienced professionals to align with. As businesses become craftier and more aggressive to get their products or services in front of prospective customers, they are using techniques that simply were not around just a few years ago. Social media marketing is one of the most powerful of these techniques that successful business owners have implemented and accepted as vital.
Smart business owners have recognized that a good Social Media Manager can create a highly targeted marketing campaign to gain exposure, brand recognition, and increase sales. It can be incredibly more cost effective than television and radio advertisement because of the targeted nature the internet allows. A strong social media campaign will have the right amount of searchable keywords to allow internet traffic to easily discover and view your company's social profile. Large companies like Starbucks, Microsoft, and Dell Computers have already embraced this strategy into their marketing.
It's apparent with sites like Facebook recently eclipsing 500 million users that there is obvious growth in this sector. Reports say that an average Facebook user is on the site for 4 hours and 39 minutes. Twitter users are logged on for an average of 31 minutes a day. Often times searches begin on social networks....then flow to Google, Yahoo, or Bing. So it is now imperative to have a social profile on these large networks like Facebook and Twitter. These profiles are highly customizable and can include, pictures, video, or links to your main website.
Finding an effective Social Media Manager can be tricky, as all are not created equal. I would suggest selecting someone who is proactive in learning about your company image, products, and has a track record of creating a successful social media presence. Typically a person who is enthusiastic and happy will come across this way online. A person who is lazy or grumpy will also be exposed. So I suggest finding someone who is social by nature and can communicate intelligently online....as well as offline.
James Wehner is a professional Social Media Manager and Internet Marketing Addict. Please view the resource box below to learn more about this topic and the author. Thanks a million for reading.
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