subject: Social Media Demands Honesty [print this page] Social Media Demands Honesty Social Media Demands Honesty
The tried and true marketing techniques are vanishing overnight. More and more people find traditional marketing campaigns noisy, disruptive, and quite often-dishonest. Images and songs can hijack someone's emotions, leaving their capacity to reason deep in a recliner. For too long, marketers could brand a person or a company in a way that completely misrepresented capabilities, motivations, and character. Thankfully, with the advent of Social Media, marketers must embrace honesty. Let's take a quick look at four leading aspects of the Social Media and see how they are changing the rules for marketing.
1) Digg (digg.com) - the great thing about Digg is that the members determine which articles show up on the front page by a simple voting process. The only way your marketing blogs will end up making the top of lists is that overtime your blogs are found to be insightful, relevant, and honest.
2) Facebook (facebook.com) - nothing spreads faster than word of mouth-except electronic word of mouth. Facebook posts amongst friends can make or break a movie. This same crowd can make or break your company if you're lying to them. Keep your integrity and keep your fans.
3) Twitter (twitter.com) - Twitter seems to move a mile a minute. It can seem impossible for anything to get truly noticed. Somehow, someway, in all those tweets ideas and words make it around the planet with an astounding velocity. Make certain that if it's your company or one of its products racing around twittershpere, that it isn't a dishonest quote from one your blogs.
4) Blogosphere - if you've turned on the news or run for political office, you're likely
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