subject: The Benefits of Advertising Via Social Networks [print this page] The Benefits of Advertising Via Social Networks
With the rise and rise of social networking sites such as Facebook, MySpace and Twitter, it wasn't long before the advertisers moved in and claimed their pitch on this sprawling digital metropolis. In a recent consumer report by Razorfish, people who used broadband and spent over 150 via e-commerce were also active on sites such as Facebook. At the same time, 76% of these people said they were happy to see adverts for products on social media sites. With that in mind what are the benefits of advertising on social networking for you and your business?
First of all, advertising on social media needn't cost the earth. Setting up a profile or fan group to advertise your product is free and simple to do. Buying advertising space on sites such as Facebook can also operate on a 'pay per click' structure whereby you only pay for the number of times someone clicks on your advert and goes through to the advertised website. Whether you have no money to spend on advertising or only want to pay for real results, advertising on social networking is great for those who want to keep an eye on their finances.
Secondly, advertising on social media sites can easily be tailored to reach exactly the age, gender, relationship status or even likes and dislikes of your target audience. Since social networkers input their data during the sign up process, it's easy to get your ad to the right people as long as you know who is most likely to be interested in your product. This aspect of social networks works really well for people who have a little market research into their product and/or audience so take the time to reap the rewards.
Finally, social networking isn't a two dimensional format. Instead you can advertise via photographs, text, video or music. Adding that little something extra to your social media page or advert means you can attract greater attention and the chances of your idea going 'viral' and being spread by lots of different people online has even more potential.
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