subject: The Era Of Universal Home Projector Manufacturers Face Channel Pattern Changes - Projectors, Office [print this page] China Projector Market What is the deepest gold mine? The answer is obvious, that is home Projector . However, the long time home projector market is the slowest growth rate of the projector industry segments. What is hindered in the end projection of the popularity of home, how will the future market development, as many topics of common interest projection of people.
Fun universal market, home projectors no secret
According to statistics, in 2006 to 2008, China projector market products Sell Number more than doubled. Three-year sales growth in the projector market is considered the main driver of falling market prices, for three years to nearly 50% of the total decline. But the price is not the law of the rapid decline in the projector market for each sub-field: This three-year period although the average price of home projector products rapidly decline, decline in market share is even higher than the projected average of more than 60% proportion of the overall market, but sales have remained about the size of 20,000, an increase of less than 50%, significantly lower than the overall projector market, doubling the sales growth.
Why home projector market is not consistent with the overall projector industry, "price cuts on the growth of sales" of law? Analysis, not the domestic demand for domestic products are not the projector, it is not a price drop on the market is not attractive, because the "price drop of the market is still not reached the critical point of start."
The domestic market to become a kind of entertainment projector products, the price of three or four thousand, mainly for home and personal consumer market. This part of the sales of products is the real home theater projectors more than three times sales. Domestic home projector market in 2009 before, 720p product sales has been higher than 1080p products. The dominant trend of the market, 1080p model number of the product as early as 2007 had more than 720p products. In 720P products, a small number, model backward, manufacturers are not the main push of the background, its sales will maintain a good trick is to price below the million.
09 early, the lowest price of 1080p projectors parallel breakthrough in 13 thousand yuan, this 1080p product sales were up in 2008 over 50% growth over the same period. It also makes 2009 the first sales of the first half of 1080p models, and 720p products gained market share in equilibrium. Some out of
can confirm a basic conclusion, 10,000 yuan a home projector universal important psychological price. Studies show that home projector market price is lower than 15,000 yuan of sales volume of nearly double the growth in the formation of the equivalent of less than 10 thousand yuan will be more than 3 times the original size of the market, if the price can break through to 5,000 yuan, then products will enter the popular real time, the mass market. At that price, the home projector market is expected to reach five times the current size or even higher.
There analysis shows that home projector market, the real start of the secret is not mysterious. In 2009, many projector manufacturers that have to completely start when the home projector market, BenQ, Optoma's 1080p projector million, Vivitek of 999 U.S. dollars DLP1080p projector, Lethal Weapon level of 6,000 yuan 1080 3LCD projector , will sell well in the quarter before the end of the market. Take this opportunity to home projector market will be completely changed competition pattern: high times forever, parallel imports will be rampant basis weakened market, entertainment, comparing the professional home theater projector product's competitive advantage will become increasingly smaller, January wages affordable home projectors and who will have more than 10 times the growth, the market just around the corner outbreak!
