subject: Google Adwords Tips - 7 Steps To Create A Winning Adwords Campaign [print this page] Google Adwords advertising is one of the best methods to get leads and generate sales for businesses. Adwords is Google's flagship advertising solution. It offers pay per click advertising and site targeted advertising for both text and banner ads.
Inside Google Adwords, there is a factor known as the Quality Score. If you have a high campaign Quality Score, Google will reward you with lower cost-per-click and higher position for your ads. This means that you will pay lesser than your competitors and still enjoy prominent positions in the sponsored results. Getting a high quality score is something all Adwords specialists strive to achieve.
Now, let me share with you 7 steps to score a high quality score and create a winning Adwords campaign:
1.Keyword research. Conduct keyword research to identify keywords that are relevant to what you are offering. Make sure that you bid on keywords with Exact Match for the start. If you intend to bid on broad or phrase match, you need to ensure that you include negative keywords to filter out unnecessary impressions. This is important because when you have lots of unnecessary impressions, your click through rate will be very low. When you have a low click through rate, your campaign will be slapped with a low Quality Score.
2.Turn off the content network. If you are not experienced with Adwords, I advise you to turn off the content network first. Run your ads on Google search only.
3.Group relevant keywords together. Your ad groups should contain keywords that are closely related so that you can write a more relevant ad for each ad group. The relevancy of your ads is one factor Google looks at when it comes to Quality Score.
4.Split test your ads. Create two ads per ad group and run a split test to determine which ad copy gets you more clicks. The purpose of split testing is to get a better CTR and improve conversions.
5.Adjust your keyword bids accordingly. After you let your campaign run for a few hours, log in to check how much each keyword costs and what position you ads are at. The best position is between two and six. The first position usually gets lots of tire kickers.
6.Eliminate keywords that do not perform. Delete keywords that don't bring you clicks and conversion.
Google Adwords is a great advertising tool for businesses. When you run an Adwords campaign, make sure you track its performance.
